Cruzrojaamericana.org Features Spanish-Language Resources, a
Spanish-language Services Chapter Locator and Hispanic Celebrities
WASHINGTON, Aug. 25 /PRNewswire/ -- Today the American Red Cross launches
a new Spanish-language Web site, http://www.cruzrojaamericana.org, which
offers Spanish speakers user-friendly access to critical preparedness
information, news and an overview of services provided by the Red Cross.
Featuring a new look and feel specifically geared towards Hispanic culture,
the site has garnered the support of well-known celebrities, including Juanes,
Emilio Estefan and Thalia.
Previous to the launch of http://www.cruzrojaamericana.org, Spanish-
language visitors could access only limited information in Spanish on
http://www.redcross.org. Through the new Web site, Spanish-language visitors
can easily learn more about Red Cross services, news, how to prepare for
disasters and how to register for more information. The site also features a
search engine tool that allows visitors to find a local Red Cross chapter with
Spanish-speaking capabilities.
Although the information offered through http://www.cruzrojaamericana.org
is similar to the English http://www.redcross.org site, the Spanish-language
Web site has a modified design -- created with the Spanish-speaking user in
mind.
"Cruzrojaamericana.org is not just a translated version of Redcross.org,"
said Darren Irby, vice president of communication and marketing for the Red
Cross. "This new site was tailor-made for the Hispanic community. We want this
site to be the first place Spanish-speakers visit when they're cruising the
Internet for news on disaster response and preparedness, information on how to
give blood or details on first aid and CPR classes. We are excited to launch
this site during hurricane season and in time for National Preparedness Month.
The disaster preparedness information the site provides will allow readers to
better safeguard their safety and that of their families."
This new site is part of a larger Hispanic outreach campaign, which
includes an aggressive advertising campaign. This campaign features notable
celebrities -- such as Thalia, Emilio Estefan, Juanes, Alex Syntec and
Gabriela Spanic -- delivering important, upbeat messages about Red Cross
services. To view print versions of these ads, or to learn more about the
latest television ads, visit http://www.redcross.org/press/printads/misc/sp/.
"This site is one essential prong in a Red Cross campaign to reach out to
the Hispanic community," said Irby. "We need to share with our Spanish-
speaking audience what the Red Cross offers and how everyone can join us to
help others in need."
The American Red Cross is where people mobilize to help their neighbors --
across the street, across the country and across the world -- in emergencies.
Each year, in communities large and small, victims of some 70,000 disasters
turn to neighbors familiar and new -- the nearly 1 million volunteers and
35,000 employees of the Red Cross. Through almost 900 locally supported
chapters, more than 15 million people gain the skills they need to prepare for
and respond to emergencies in their homes, communities and world. Some 4
million people give blood -- the gift of life -- through the Red Cross, making
it the largest supplier of blood and blood products in the United States. The
Red Cross helps thousands of U.S. service members separated from their
families by military duty stay connected. As part of the International Red
Cross and Red Crescent Movement, a global network of 181 national societies,
the Red Cross helps restore hope and dignity to the world's most vulnerable
people. An average of 91 cents of every dollar the Red Cross spends is
invested in humanitarian services and programs. The Red Cross is not a
government agency; it relies on donations of time, money, and blood to do its
work. Marsha J. Evans is the President and CEO of the American Red Cross.
SOURCE American Red Cross
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Related links:
http://www.redcross.org
http://www.cruzrojaamericana.org
http://www.redcross.org/press/printads/misc/sp/
CONTACT:
Ana Correa of the American Red Cross,
+1-202-303-6817, cell: +1-202-437-4193, correaa@usa.redcross.org
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