Cornell McGee Adds Unique Business Perspective to TRUE.com as New Chief Marketing Officer

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Cornell McGee Adds Unique Business Perspective to TRUE.com as New Chief Marketing Officer
 Online Marketing Visionary Brings Nearly Two Decades of Branding Expertise
          to Role as CMO and Executive Vice President of TRUE.com

    DALLAS, Aug. 25 /PRNewswire/ -- TRUE.com(R), the leading
scientifically- based online relationship service, is pleased to announce
Cornell McGee as the company's chief marketing officer and executive vice
president. In his new position, McGee will direct TRUE's acquisition
marketing, business development and sales efforts, continuing its expansion
in the interactive space. With more than 13 years experience in the
Internet consulting and conversion marketing arena, McGee will oversee
segmentation and channel management for TRUE as part of a newly expanded
role that builds on the responsibilities he held during his time with the
company in 2007. Having announced its intention to increase its advertising
spend to $75 million, TRUE has experienced tremendous corporate growth with
its current online marketing strategy and is looking to expand that success
under McGee's direction.

    "TRUE is always looking for viable opportunities to extend its reach in
the marketplace and make itself not just an online dating site, but a
destination portal for consumers," said McGee. "This $75 million is just a
jumping off point for TRUE and we'll have the flexibility to increase it
when needed as additional program components are implemented over the
coming months."

    "TRUE is focused on making user fulfillment its top priority by
ensuring that we match our site components with the needs and interests of
our customer base," added Ruben Buell, president of TRUE.com. "Cornell's
innovative online marketing style and insight into what makes this medium
tick gives us the ability to function as a financially successful
organization without straying from our commitment to quality customer
service."

    McGee began his career as a consultant and marketing specialist for
numerous online businesses, including Viant, Sabre and Match.com, where he
assisted in developing strategies and methodology for delivering internet
marketing solutions and customer acquisition for online and offline
marketing. From 2004 to 2007, McGee served as the senior vice president of
acquisition marketing and later CMO of TRUE.com before joining Reunion.com
in September 2007. As CMO of Reunion.com, McGee provided data-driven
strategies for the marketing and business development departments and drove
the creation of new products to improve the company's quality lead
conversion and retention rate.

    McGee graduated from the University of North Texas in 1993 with a BBA
in Marketing. He went on to earn his MBA in Strategic Management from Texas
A&M University, where he graduated as a member of the Beta Gamma Sigma
Honor Society in 1999.

    "Our company has clear vision of where it wants to go and how it plans
to get there," said Herb Vest, CEO of TRUE.com. "Cornell's expertise in
finding and creating positive opportunities in the online space gives us
the tools we need to follow this direction and ensure that as the Internet
grows so will TRUE.com."

    About TRUE

    TRUE is the leading scientifically-based online relationship service,
whose mission is to help singles find long-lasting and fulfilling
relationships. Founded on an advanced, scientifically-based compatibility
test uniquely endorsed by Psychology Today and independently certified to
meet the Standards for Educational and Psychological Testing, TRUE is the
only online relationship service that actively seeks to further protect the
safety of its communicating members by conducting criminal background
screenings and requiring all members to certify that they are not married.
With the help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guides members step-by-step through all stages of the
relationship-building process. To find out more about how TRUE helps people
around the world Live.Love.Learn(R) please visit http://www.true.com.



     Press Contacts:
     Rupa Patel
     Vollmer Public Relations
     972/488-4790
     rupa@vollmerpr.com
SOURCE TRUE.com
http://www.true.com
http://www.prnewswire.com/comp/919610.html /
CONTACT:
Rupa Patel of Vollmer Public Relations,
+1-972-488-4790, rupa@vollmerpr.com, for TRUE.com