PR Newswire Multicultural Marketing Expert, Nadia Fiorello, To Deliver
Keynote Presentation
CINCINNATI, Aug. 25 /PRNewswire/ -- In a nation rich with diverse
cultures and ethnic identities, using just one approach to public relations
can be limiting. The Cincinnati Chapter of the Public Relations Society of
America (PRSA) is hosting an in-depth, professional development seminar and
expert panel on maximizing multicultural initiatives on Tuesday, September
9, 2008 at Radisson Hotel Cincinnati Riverfront.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
Highlighting the event, Nadia Fiorello, Director, MultiVu Latino, a PR
Newswire company, will present a program entitled "From Media Relations to
Measurement: Maximizing Your Multicultural Initiatives in 2008," which is
traveling nationwide to various PRSA chapters. Fiorello will offer
insights, tactics and tools for the execution and measurement of successful
multicultural public relations programs with a concentration on media
relations.
With more than seven years in the communications field, Fiorello helps
clients create a full suite of media solutions for television, radio and
the Internet targeted at the complex and fast growing U.S. Hispanic market.
In addition, she has worked in television production as a producer and
story coordinator for Telemundo, Urban Latino TV and Inside Edition.
The morning seminar will be followed by a dynamic panel discussion that
includes Fiorello and local multicultural public relations experts
discussing the latest trends and strategies for reaching diverse cultural
communities.
Topics will include:
-- Key facts and figures about the U.S. Hispanic, African American and
U.S. Asian markets
-- Top trends in multicultural/ethnic public relations
-- Common mistakes that marketers make in targeted multicultural or
integrated campaigns
-- Means by which ethnic groups are driving the Web 2.0 era and the
dynamics that each segment brings to online communications
-- Similarities and differences in media preferences among the different
ethnic groups
-- Key ingredients of an effective multicultural marketing program
Event Details
"From Media Relations to Measurement: Maximizing Your Multicultural
Initiatives in 2008" -- presentation and panel featuring Nadia Fiorello,
Director, MultiVu Latino, a PR Newswire company.
Tuesday, September 9, 2008
MORNING SESSION
10:00-10:15am Check-in
10:30-11:30am Workshop
LUNCHEON SESSION
Noon-12:30pm Check-in/Networking
12:30-1:30pm Luncheon & Panel
Location: Radisson Hotel Cincinnati Riverfront, 668 West Fifth Street,
Covington, Kentucky
Cost: MORNING SESSION ONLY: $15 for PRSA Cincinnati Chapter Members/
$20 for Non-Members LUNCHEON SESSION ONLY: $23 for PRSA Cincinnati Chapter
Members/ $28 for Non-Members BOTH SESSIONS: $35 for PRSA Cincinnati Chapter
Members/$45 for Non-Members
For more information and to RSVP, please contact Anne Campbell at
acampbell@fuse.net or (513) 792-0402. Reservations are required; RSVP by
Wednesday, September 3, 2008.
About Cincinnati PRSA
The Public Relations Society of America, based in New York City, is the
world's largest organization for public relations professionals helping to
advance the profession and the professional. Its nearly 20,000 members are
organized into 116 Chapters nationwide. With more than 200 members, the
Cincinnati Chapter of PRSA is proud to serve members in the Greater
Cincinnati area. For more information, please see http://www.cincinnatiprsa.org.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in more than 170 countries
and in more than 40 languages. Utilizing the latest in communications
technology, PR Newswire content is considered a mainstay among news
reporters, investors and individuals who seek breaking news from the
source. PR Newswire's leading services include ProfNet(SM), eWatch(TM),
MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
communications services. PR Newswire is a subsidiary of United Business
Media Limited of London.
SOURCE Cincinnati PRSA
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Related links:
http://www.cincinnatiprsa.org
http://www.prnewswire.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Rob Pasquinucci, Chapter President,
Cincinnati PRSA, +1-859-572-5586, Robpasq@fuse.net
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