POWAY, Calif., Aug. 26 /PRNewswire-FirstCall/ -- Gateway, Inc. (NYSE: GTW)
today launches its sleek new Gateway Profile(R) 4 all-in-one PC with an
aggressive advertising campaign encouraging people to compare it head-to-head
with the Apple iMac computer on design, performance and value. TV, print and
Web ads employ hard facts to demonstrate the superiority of the Gateway
Profile 4 over the iMac.
A TV commercial debuting tonight on network news and sports programming
depicts the Gateway Profile 4 leapfrogging several iMac computers, with each
jump punctuating another point of comparison. After pointing out the Gateway
Profile's superiority in memory size, available programs and other key
attributes, the spot ends: "Did we mention the Gateway Profile 4 costs less
than the iMac?" Approximately 83 percent of adult Americans will see the
commercial an average of 14 times through September.
A magazine ad will encourage consumers and businesses to directly compare
the Gateway Profile 4 and iMac computers with the headline: "It's a close
contest. Until you turn them on."
The advertising campaign was created by Gateway's advertising agency,
Siltanen/Keehn of El Segundo, Calif.
"Since the debut of the first Gateway Profile computer in 1999, we've
pushed the envelope with what can be done in an all-in-one PC," said
Bart Brown, Gateway senior vice president of solutions. "Nobody can compete
with the performance, functionality, style and unbeatable price of the Gateway
Profile 4. And it runs Microsoft(R) Windows(R) and thousands of applications,
games and software titles that the iMac can't run."
Independent Bench Tests Validate Gateway Profile 4's Superior Performance
Independent, head-to-head performance tests completed this month by
eTesting Labs of Foster City, Calif., documented the Gateway Profile's
superiority over the iMac on 3D video performance, boot-up time, Internet
browser performance and time to load large files. For example, the Gateway
Profile 4 XL completed a web browsing test more than seven times faster than
the Apple iMac system, running the script in just three seconds as compared to
the iMac's 23 seconds.
The complete report on head-to-head performance test results can be found
at http://www.etestinglabs.com/main/reports/gateway.asp .
Sleek Styling, Lethal Performance -- Starting at $999
The Gateway Profile 4 was created for people who want leading-edge
performance in an ultra-stylish, space-saving design. Three years of
innovation in all-in-one PC design have enabled Gateway to deliver the Gateway
Profile's rich feature set and an incredible starting price of just $999 (1).
The Gateway Profile 4 offers industry-leading performance and usability
features, including support for fast Intel Pentium processors up to 2.80GHz.
The new PC includes ample support for expansion of external devices for
additional functionality. Plus, the addition of the conveniently located
interfaces and ports -- including six USB 2.0 ports -- ensures the Gateway
Profile 4 will stay on the job well into the future.
The Gateway Profile 4 was designed with flexibility in mind to suit a
range of environments and applications. The new PC can support two
displays -- a must for powering large lecture halls or board rooms. Plus,
Gateway's Custom Integration Services can further customize the new PC to meet
virtually any specialized requirements.
Features of the Gateway Profile 4 include:
-- Intel(R) Pentium(R) 4 2.0GHz -- 2.80GHz or Intel Celeron(R)
1.70GHz processor
-- 128MB to 1024MB of DDR SDRAM, expandable to 2048MB
-- 20GB to 120GB hard drive
-- A CD-ROM, DVD-ROM, CD-RW or combo CD-RW/DVD-ROM drive
-- Broadband- and network-ready with integrated 10/100 Ethernet network
interface
-- Multimedia readiness with integrated stereo speakers and an integrated
32MB NVIDIA GeForce 2 MX 400 graphics solution
-- Efficient design and an external power supply allow for quiet
operation
-- 17-inch or 15-inch LCD flat panel display
-- Room for additional functionality with microphone and headphone jacks
on the front, one PCMCIA Type II slot, two USB 2.0 ports, and two IEEE
1394 on the side panel and four USB 2.0 ports, one LPT, one serial,
VGA out, DC-in and two PS/2 ports on the rear panel
The Gateway Profile 4 computer is available in five different
configurations to meet a wide range of customer needs at prices ranging from
$999 - $1,999 (1). One configuration is the Gateway Profile 4 X, which is
available now for $1,499 (1):
-- Intel(R) Pentium(R) 4 2.4GHz processor
-- 256MB of DDR SDRAM
-- 40GB hard drive
-- 17-inch LCD flat panel display
-- CD-RW drive
-- Microsoft(R) Windows(R) XP Home and Microsoft Works Suite
-- Integrated 10/100 Ethernet network interface and modem
The Critics Approve
Several demanding critics have reviewed the new Gateway Profile 4 and
remarked on the system's design, performance, unbeatable price and rich
feature set. For example:
-- Chicago Tribune technology columnist Jim Coates stated, "Behold, a
computer that matches the style, grace and power of iMac but runs the
far more popular Windows operating system."
-- CNET reviewer Asa Somers stated, "Best of all, Gateway's aggressive
pricing beats Apple's -- and even many similarly configured desktop
PCs' -- any day."
More information about Gateway's products and services is available by
calling 800-221-9616, via the company's Web site at http://www.gateway.com or at one
of the Gateway(R) stores nationwide.
About Gateway
Gateway, Inc. (NYSE: GTW), a personal technology company, improves
people's lives through a combination of the latest and best hardware,
communication tools, applications, training and service, all offered with a
custom financing package. The company takes a localized approach, utilizing
its Web site, call centers and nationwide network of Gateway retail stores to
build direct relationships with consumers, small and medium businesses and
government and education institutions. In 2001, Gateway's products and
services received more than 45 awards and accolades and the company was ranked
number one in repurchase brand loyalty for PCs(2). For more information,
visit Gateway's Web site at http://www.gateway.com .
About Siltanen/Keehn Advertising
Siltanen/Keehn ( http://www.siltanenkeehn.com ), founded in January 2000 by
TBWA Chiat/Day veterans Rob Siltanen and Pam Keehn, creates advertising that
is distinctive, relevant and highly persuasive. Siltanen/Keehn is the agency
of record for clients including Gateway computers and Round Table Pizza.
Siltanen/Keehn also created the "Baby Bob" character, whose popularity led to
the "Baby Bob" primetime television show on CBS. Siltanen's work won the
Grand Effie two years in a row, the top honor in advertising effectiveness,
won an Emmy for Apple's "Think Different" television spot, earned Time
magazine's Commercial of the Year for the Nissan "Toys" television spot, won a
Clio for Levi's "Invisible Man'" spot and includes the "Celebrate Humanity"
television campaign for the Olympics.
(1) Prices and configurations subject to change without notice or
obligation. Prices exclude shipping and handling and taxes.
(2) Source: MetaFacts Technology User Profile, 2001 Annual Edition.
Based on a survey of 6,799 home PC owners.
SOURCE Gateway, Inc.
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Related links:
http://www.gateway.com
CONTACT:
Media, Brad Williams, +1-858-848-2511,
brad.williams@gateway.com, or Lisa Emard, +1-858-848-3426,
lisa.emard@gateway.com, both of Gateway, Inc.
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