CARLSBAD, Calif., Aug. 27 /PRNewswire/ -- Callaway Golf (NYSE: ELY)
yesterday earned a second consecutive golf ball victory on the Senior PGA Tour
as Walter Hall used the Rule 35(R) Firmfeel(TM) model to win the AT&T Canadian
Senior Open. The top three finishers -- Hall, Ed Dougherty and Bruce Fleisher
-- all relied on the technologically advanced Rule 35 Firmfeel model in
Callaway Golf's 30th golf ball victory of the 2001 season across the world's
five major professional tours combined.
The Rule 35 ball has been used to win at least one tour event in each week
during August, including Colin Montgomerie's win at the Volvo Scandinavian
Masters, Wendy Ward's record-setting victory at the Wendy's Championship for
Children, Annika Sorenstam's triumph at the Bank of Montreal Canadian Women's
Open and Steve Veriato's win at the Novell Utah Showdown.
Like Veriato's victory last week, Hall's win yesterday was the first of
his Senior PGA Tour career. After parring the final 12 holes to force a
playoff with Dougherty, Hall's par on the first extra hole clinched the
victory. Hall tied for the lead in birdies at the 72-hole event and finished
at 15-under-par 269. He also used an Odyssey(R) TriHot(TM) 2 Putter in his
victory.
Seven of the top 13 finishers at the AT&T Canadian Senior Open used Rule
35 balls, and a total of 32 golfers used Callaway Golf(R) balls at the event.
Callaway Golf is No. 2 in ball usage on the Senior PGA Tour this year with
39 percent of all balls in play through August 26, distancing itself from the
No. 3 brand in usage on the Senior PGA Tour which has 2.6 percent of the balls
in play.
Fleisher finished one stroke behind Hall and Dougherty, recording his 16th
top-10 finish of the year. Fleisher has won three times this year using the
Rule 35 ball and seven times since switching to a Callaway Golf ball last
year. Fleisher used 14 Callaway Golf clubs at the AT&T Canadian Senior Open,
including a Big Bertha(R) Hawk Eye(R) VFT(TM) Pro Series Titanium Driver, a
Big Bertha Steelhead Plus(TM) 4-wood, Hawk Eye Tungsten Injected(TM) Titanium
Irons, a Steelhead(TM) X-14 Pro Series Lob Wedge and an Odyssey White Hot(R)
6 Putter. Fleisher led the field in greens hit in regulation at 80.6 percent
and is the leading money winner on the Senior PGA Tour this season.
Jim Thorpe finished fifth at the AT&T Canadian Senior Open, giving the
Rule 35 ball four of the top five spots on the leaderboard. Thorpe was also
using Callaway Golf's new Hawk Eye VFT Irons, which were introduced to the
public just last week. Thorpe fired an opening-round 63 and tied Hall for the
lead in birdies at the event with 21.
Callaway Golf is No. 2 in ball usage and ball wins across the PGA, Senior
PGA, LPGA, Buy.com and PGA European tours this year. Through August 26,
15.2 percent of all balls put in play on those five major professional tours
combined have been made by Callaway Golf, compared with 8.6 percent for the
No. 3 ball manufacturer.
The Rule 35 Firmfeel ball was also used to win yesterday's Hisamitsu KBC
Augusta event on the Japan Golf Tour. The event's winner survived a four-hole
playoff using the Rule 35 and an Odyssey Dual Force(R) 880 Putter. Five of
the top eight finishers at the event used Odyssey Putters.
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(R) II Forged Titanium Drivers, Big Bertha Hawk Eye(R)
VFT(TM) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and Fairway
Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and Fairway
Woods, Hawk Eye VFT Tungsten Injected(TM) Titanium Irons, Steelhead(TM)
X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons. Callaway Golf
Company also makes and sells Odyssey(R) Putters, including White Hot(R),
TriHot(TM), and Dual Force(R) Putters. Callaway Golf Company makes and sells
the Callaway Golf(R) Rule 35(R) Firmfeel(TM) and Softfeel(TM) golf balls, and
the CB1(TM) Red and CB1 Blue golf balls. For more information about Callaway
Golf Company, please visit our Web sites at http://www.callawaygolf.com and
http://www.odysseygolf.com.
SOURCE Callaway Golf Company
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Related links:
http://www.callawaygolf.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/124825.html
CONTACT:
Larry Dorman, Mike Galeski, or Millie Speirs,
all of Callaway Golf Company, +1-760-931-1771
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