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E.piphany Real-Time Wins CRM Excellence Award From Customer Inter@ction Solutions Magazine

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
    SAN MATEO, Calif., Aug. 27 /PRNewswire-FirstCall/ -- Building on its
collection of industry accolades for its superior technology leadership,
E.piphany, Inc. (Nasdaq: EPNY), a provider of customer relationship management
(CRM) software, today announced that it received the prestigious CRM
Excellence Award for its Real-Time Solution by the editors of Customer
Inter@ction Solutions Magazine.  E.piphany Real-Time is a component within the
J2EE-based E.piphany E.6(TM) suite of applications, and allows businesses to
target specific customers with tailored offers and rewards based on their
individual purchasing behaviors, spurring customer loyalty and sales.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    "We're honored to receive this endorsement from a leading CRM
publication," said Jeff Pulver, executive vice president of marketing at
E.piphany. "All businesses -- especially in this environment -- are looking
for tools that help them prosper, while creating a consistent customer
experience. Our users have seen tremendous return by investing in E.piphany
Real-Time.  Bell Mobility, for example, gained 75 percent increase in campaign
velocity, an 18 percent increase in top users' sales per hour, and a
16 percent increase in sales revenue."
    "Each summer, Customer Interaction Solutions Magazine grants the CRM
Excellence Award to industry leaders," said Nadji Tehrani, editor-in-chief and
executive group publisher, Customer Inter@ction Solutions Magazine.  "We
select for distinction those product providers on the leading edge of
technology who furnish innovative, effective CRM solutions in a dynamic
environment."

    About E.piphany Real-Time
    A component of the E.piphany E.6 suite, E.piphany Real-Time provides a
powerful combination of real-time analytics, business constraint modeling,
multichannel offer management, and automatic targeting capabilities for
business users.  Using information from multiple data sources such as
real-time behavior, customer demographics, transaction and customer click
stream data, E.piphany Real-Time builds a profile for each customer. The
system calculates acceptance probabilities and selects the best offer using
up-to-the-second information. As customers accept and decline offers, the
self-learning engine continuously adjusts its real-time predictive models. By
applying real-time, self-learning analytics to every interaction, E.piphany
Real-Time increases revenues, reduces churn, and improves customer
satisfaction.

    About Customer Interaction Solutions Magazine
    Customer Inter@ction Solutions(R), formerly C@LL CENTER CRM Solutions was
founded in 1982 to provide solutions-focused editorial about customer
relationship management technology and services for executives and contact
center and telecommunications managers.

    About E.piphany
    E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated suite of applications for Marketing,
Sales, and Service, E.piphany E.6(TM), is driven by real-time intelligence to
enable global businesses to better understand their customers and take the
optimal action to improve customer satisfaction, increase revenue and reduce
costs. E.piphany's applications are built on the industry's most advanced CRM
architecture resulting in fast and easy deployment, the ability to adapt to
changing business demands, and permanent cost of ownership advantage. Leading
companies, including more than 35 percent of the Fortune 100, use E.piphany
products to enhance the customer experience, improve organizational
effectiveness and drive value. With worldwide headquarters in San Mateo,
California, E.piphany has regional operations and offices throughout North
America, Asia Pacific, Europe, Japan and Latin America.  For more information
go to:  http://www.epiphany.com .

    This press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934, as amended, including statements regarding E.piphany
products, and results that may be achieved by customers using E.piphany
products. Actual results could differ materially from the forward-looking
statements.   Among the factors that could cause actual results to differ
materially from the forward-looking statements are delays in the product
development cycle, market assessments of the price/performance benefits of
E.piphany products, delays in market and customers' acceptance and
implementation of E.piphany products, the effects of competition, and
fluctuations or changes in market demand. These factors and others are
described in more detail in the Company's public reports filed with the
Securities and Exchange Commission, such as those discussed in the "Risk
Factors" section included in the Company's Annual Report on Form 10-K,
Quarterly Reports on Form 10-Q and in the Company's prior press releases.
E.piphany assumes no duty to update any statements made in this press release.
    NOTE:  E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.



SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
    CONTACT:
    Kim Stocks of E.piphany, Inc.,
    +1-650-356-5863, or kstocks@epiphany.com; or Brooke Chilen of
    Applied Communications, +1-415-356-0222, or
    bchilen@appliedcom.com, for E.piphany, Inc.