Social Network and Digital Media Technology Company to Power Community
Functionality for Growing Lifetime Digital Properties Including
http://www.myLifetime.com and LMN.tv
Lifetime Opens Digital Media Office in San Francisco
NEW YORK, Aug. 27 /PRNewswire/ -- Lifetime Networks today announced its
first-ever digital acquisition with the purchase of ParentsClick Network,
Inc., a privately held social network and digital media technology company
that has developed an online community application for creating
customizable, content-rich websites for active parents and their real-life
groups. The announcement was made by Dan Suratt, Executive Vice President,
Lifetime Digital Media and Business Development, Lifetime Networks. Terms
of the deal were not disclosed.
Buoyed by an impressive 48 percent growth on http://www.myLifetime.com in
July, the strategic acquisition offers Lifetime -- the leader in women's
entertainment -- an important entry into the high-value, fast-growing
consumer category of parenting and moms online. The technology assets will
also support the network's expanding digital initiatives by accelerating
the development and launch of key vertical communities on
http://www.myLifetime.com, http://www.LMN.tv and http://www.DressUpChallenge.com .
As its flagship property, the San Francisco, CA-based company created
and operates MothersClick.com, which was designed for users to find/join or
start new groups, and offers free tools for all moms to share their
collective wisdom online. In addition, ParentsClick Network created
MomBlogNetwork.com, which was launched in late 2007 and currently features
over 2,500 registered blogs. The site aggregates and promotes content in a
Digg(TM)-like style, helping participating mom bloggers increase visibility
and gain readership by reaching a wider audience.
"We're very excited to have the technology and leadership of
ParentsClick Network join the Lifetime Digital family," said Suratt.
"MothersClick.com and MomBlogNetwork.com will enable us to reach more
mothers online, and we will be able to leverage the robust technology
platform that ParentsClick Network has built across our existing properties
and new properties to come."
"Lifetime offers terrific synergy for our business goals by combining
their internet and cable broadcast strength to build our brand and market
share," says ParentsClick Network founder and CEO, Dietrich von Behren. "We
are thrilled to be joining Lifetime, and look forward to applying the
entrepreneurial spirit as we continue to develop our network and introduce
new innovations for Lifetime Digital."
Included in the development plans, the company will soon be launching a
nationwide multi-site parenting network, offering hyper-localization of
profile data and user-generated content. Lifetime will further enhance this
effort by introducing an online ad network, allowing marketers to take
advantage of the targeted consumer reach.
Additionally, Lifetime is also acquiring the company's substantial
portfolio of over 200 parenting-related domains, including many brandable
URLs such as http://www.FathersClick.com and http://www.MothersGroups.com.
As part of the acquisition, ParentsClick Network, Inc. is now a
division of Lifetime Digital and will operate from a newly opened office in
San Francisco lead by von Behren. Von Behren, who joins Lifetime as Vice
President, Digital Media and Investments, will continue to lead the team
which includes Andra Davidson, MothersClick.com co-founder and
editor-in-chief, and Ted Serbinski, director of technology. Von Behren will
report to Suratt.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.
ParentsClick Network is a digital media technology company. Its popular
flagship site, MothersClick(R) (http://www.mothersclick.com), is the first social
networking site and online service provider designed exclusively for active
moms and their groups. The site introduced the world's first geo-mapping
system to help moms locate existing mothers' groups in their local areas
and globally. MothersClick provides the free tools and services for
organizing and managing real-life moms' groups by improving member
communications, planning for events and activities, such as playgroups and
co-ops, and -- most of all -- the site helps maximize the value of moms'
time spent online by tapping into collective wisdom: Asking questions and
finding answers to the experiences of motherhood and parenting.
ParentsClick Network also owns and operates MomBlogNetwork.com. For more
information, visit http://www.parentsclick.com .
SOURCE Lifetime Networks
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Related links:
http://www.lifetimetv.com
http://www.parentsclick.com http://www.myLifetime.com
http://www.LMN.tv
CONTACT:
Gary Morgenstein of Lifetime Networks,
+1-212-424-7162, morgenstein@lifetimetv.com
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