SAO PAULO, Brazil, Aug. 27 /PRNewswire/ -- Avon Global Ambassador,
Reese Witherspoon, will travel to Sao Paulo, Brazil to celebrate the
success of the company's first-ever global fundraising product, the Women's
Empowerment Bracelet, which has sold 1.5 million since launching in March.

    Reese will be joined by female luminaries, Nilceia Freire, Brazil's
Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director
for the Southern Cone, and bio-chemist and domestic violence survivor,
Maria da Penha.

    The Avon Women's Empowerment Bracelet was created to raise awareness
about the need to speak out against the violence that affects women
globally. In support of this mission, proceeds from the Women's Empowerment
Bracelet will go to the Avon Empowerment Fund, which will contribute to the
UNIFEM-managed UN Trust Fund to End Violence against Women. The first
$500,000 from bracelet sales have been matched in 2008 by the Avon
Foundation for a total donation of $1 million for new grants by the UN
Trust Fund, representing the single-largest one-year corporate contribution
to-date. Additional funds raised will support local domestic violence
programs in each country Avon is located.

    B-ROLL AND SOUNDBITES: Sao Paulo Press Conference Footage. Soundbites
with Reese Witherspoon, Luis Felipe Miranda (President of Avon Brazil),
Nilceia Freire, Ana Falu, and Maria da Penha.





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