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THE GOOD GUYS! Introduces Digital HDTV to Puget Sound Area; Demonstrations Continue Throughout the Weekend

    BELLEVUE, Wash., Aug. 28 /PRNewswire/ -- After years of anticipation over
the arrival of high-definition television (HDTV), the wait is over!  THE GOOD
GUYS! (Nasdaq: GGUY) store in Bellevue introduced the first consumer digital
television sets for demonstration and for sale last night, August 27.  The
HDTV sets will continue to be available for demonstrations through Sunday,
August 30.  True high definition content is used to display the incredible
sharpness of the new sets.
    "The new digital TVs are going to amaze people!  Not only will they
display stunning, high definition broadcasts, they will even enhance existing
broadcast, cable, DSS, and DVD offerings to a level that is truly exciting,"
said Robert Gunst, President and Chief Executive Officer.  "So far the
interest in HDTV has been phenomenal -_ many people stopped by the Bellevue
THE GOOD GUYS! store last night to get their first peek of HDTV."
    Seattle is the third in an ongoing series of successful market-by-market
HDTV introductions that continue to build excitement and enthusiasm for
digital televisions.  The Northwest launch follows those in San Francisco and
Los Angeles.
    In the days ahead, additional THE GOOD GUYS! will be displaying and
selling the new sets.  THE GOOD GUYS! has also announced that in September
they will be able to demonstrate HDTV full-time in all their stores with a
proprietary programming system, affording them a capability few, if any,
retailers will have.
    Digital televisions will eventually replace today's standard analog
televisions.  Among the first manufacturers to distribute digital HDTV-capable
sets to retailers in the United States is Panasonic, and THE GOOD GUYS! will
be among the first to have a model available for purchase in the Seattle-area.
The set is a 56-inch, high-definition, cinema-style wide screen priced at
$5,499.  It also has the capability to enhance regular NTSC (broadcast, cable,
DSS, DVD, VHS, etc.) by more than doubling the lines of resolution.  It will
require an optional set-top receiver to display HD broadcasts.
    The Bellevue THE GOOD GUYS! store, 601 106th Street N.E., is one of the
first stores in the company to carry the product.  Customers who are
interested in learning more about the new digital HDTV-capable sets can come
to the store where Sales Associates trained in digital HDTV will demonstrate
the set's many features and show how HDTV will revolutionize TV viewing.
    THE GOOD GUYS! is a leading specialty retailer of high quality, brand name
consumer electronics.  THE GOOD GUYS! (Nasdaq: GGUY) has 77 stores in
California, Nevada, Washington and Oregon.


SOURCE THE GOOD GUYS!




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Company News On-Call:
  • http://www.prnewswire.com or
    fax, 800-758-5804, ext. 108403
    CONTACT:
    Joanie Parsons of Parsons & Associates, for
    THE GOOD GUYS!, 206-789-5668, fax, 206-706-7969, or
    ParsonsAsc@aol.com
    NOTE TO EDITORS: If you're interested in previewing HDTV, there
    will be demos available at THE GOOD GUYS! Bellevue store Friday,
    August 28 starting at 10:00 a.m. and continuing through Sunday,
    August 30 at 6:00 p.m. Special demos for the press can be
    arranged by calling Parsons & Associates at (206) 789-5668.