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SD Web Services World Kicks Off in Boston

 Keynote Addresses From Industry Gurus Set the Stage for Wednesday's Eagerly
                        Anticipated Expo Floor Opening

    BOSTON, Aug. 28 /PRNewswire/ -- CMP Media's SD Web Services World opened
in Boston yesterday with a compelling keynote address from Daniel Guinan, the
current Chair of the UDDI Working Group's security sub-committee. Today,
Bjarne Stroustrup, the designer and original implementer of C++, will give a
keynote about multiparadigm programming. These presentations are leading
toward tomorrow's opening of the exhibition floor and Thursday's speech from
the inventor of the World Wide Web, Tim Berners-Lee.
    A combination of major software company exhibitors, diverse and
attention-grabbing conference tracks, top-notch speakers and one-of-a-kind Web
Services Pavilion have made SD Web Services World a must-attend event in the
development arena.
    "Software developers are some of the most important people on the planet.
It's a real pleasure to have a mission that only has one objective -- to make
software development teams more successful," said Mike Gottlieb, show director
for SD Events Group. "Helping developers to build better software is our only
goal. SD Web Services World Boston provides the critical tools and training
necessary to help make that happen."

    Upcoming highlights include:

    SD Web Services World Exhibition Floor
    The SD Web Services World Expo kicks off tomorrow, giving attendees the
chance to talk face-to-face with visionary tool developers and test new
products from exhibitors. More than 50 leading organizations, including
Computer Associates, Hewlett-Packard, IBM, Lingo Systems, Microsoft, Oracle,
Rational and Sun Microsystems will be showcasing their latest technologies,
services and products. At 3:00 p.m., attendees are invited to a party hosted
by Microsoft on the show floor with food, beverages and demonstrations of the
latest tools and services.

    News-Making Keynote Address
    Tim Berners-Lee, inventor of the World Wide Web, world-renowned speaker,
and director of the World Wide Web Consortium, will deliver the afternoon
keynote on the development of the Semantic Web and other principles of Web
Architecture on Thursday, August 30 at 2:00 p.m.

    Web Services Pavilion
    The Web Services Pavilion will highlight exciting tools, solutions and
services that empower software infrastructures. Attendees are invited to visit
the booths of pavilion exhibitors including Attunity, BetaSphere Inc.,
Cacheon, Oracle and Shinka Technologies, to get a first-hand look at the
showcased products and services of these premier companies.
    In addition to top-notch displays, Web Services Pavilion participants are
urged to attend tomorrow's keynote address by Simon Phipps, chief software
evangelist at Sun Microsystems, at 2:00 p.m., as well as a keynote
presentation by Oracle's Director of Internet Platform Product Marketing,
John Magee, on Thursday at 8:30 a.m.
    Complementing its keynote addresses and panels, the Web Services tracks
are offering numerous educational sessions focusing on topics such as XML,
SOAP, WSDL and XML.
    In addition to the exhibition, industry experts will teach
information-packed courses and participate in a variety of panel discussions
designed to educate attendees about the latest trends in programming
languages, development, tools and technologies. SD Web Services World provides
ample opportunity for the exchange of knowledge through panels,
Birds-of-a-Feather gatherings, tutorials and tech sessions.
    The event, running through Friday, August 31, offers five days of
boundless opportunities for developers. For complete listings of exhibitors,
speakers, events and all conference offerings, visit http://www.sdexpo.com.

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading high-tech media company providing
essential information and marketing services to the entire technology
spectrum-the builders, sellers and users of technology worldwide. Capitalizing
on its editorial strength, CMP is uniquely positioned to offer marketers
comprehensive, integrated media solutions tailored to meet their individual
needs. Its diverse products and services include newspapers, magazines,
Internet products, research, direct marketing services, education and
training, trade shows and conferences, custom publishing, testing and
consulting.



SOURCE CMP Media LLC




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    CONTACT:
    Ken Peters or Melanie Wilcox of PAN
    Communications, Inc., +1-978-474-1900, or sdexpo@pancomm.com; or
    Sara Zerbst of CMP Media LLC, +1-415-947-6179, or szerbst@cmp.com