BEIJING, Aug. 28 /Xinhua-PRNewswire/ -- Analysys International, a
leading Internet based provider of business information about technology,
media and telecom (TMT) industries in China, says in its recently released
report "China Online Advertising Market Annual Report 2006", that China's
online advertising market will reach RMB 4.39 billion for the full year
2006, increasing 35.9% year over year. The search engine advertising market
will account for 32.37% of the total market.
According to the report, China's online advertising market size reached
RMB 3.23 billion in 2005, increasing 59.83% year over year. Sina, Sohu,
Baidu and Yahoo! China were the top 4 online advertising vendors, with
annual revenues exceeding RMB 300 million, accounting for 59.62% of the
total market. In the first half of 2006, China's online advertising market
reached RMB 2.1 billion.
( http://english.analysys.com.cn/admin/images/1473_1.jpg )
In the first half of 2006, Baidu strengthened market expansion and
further increased its market share from 9.51% in 2005 to 15.37%. Google
China and Tencent also increased their market share by 1.1% and 0.78%
respectively, reaching 4.82% and 4.25%. Yahoo's market share in China
decreased from 9.48% in 2005 to 8.08% in the first half of 2006. Netease
decreased from 7.41% in 2005 to 6.2% in the first half of 2006. Search
engine operators' further improved their position in online advertising
market.
Affected by policy adjustment from mobile operators and the government,
Internet firms whose revenues mainly came from mobile value-added services
(VAS), including Sina, Sohu, Tom Online, etc., will all increase spending
on online advertising as an important business growth point. Analysys
International forecasts China's online advertising market will reach RMB
4.39 billion for the full year 2006, representing an increase of 35.9% year
over year. Search engine advertising will account for 32.37% of the total
advertising market in 2006.
This subject is further discussed in Analysys International's research
report "China Online Advertising Market Annual Report 2006". For more
information, please check the website: http://english.analysys.com.cn .
About Analysys International
Analysys International is the leading Internet based provider of
business information about technology, media and telecom (TMT) industries
in China with the mission to help their clients make better business
decisions. They provide data, information and advice to 50,000 clients
worldwide, representing 1,500 distinct organizations; they also deliver
over 150 consulting engagements a year, and hold more than 20 events that
draw in over 8,000 attendees. Their clients include executives from
companies like technology vendors, vertical information technology users,
as well as professionals from professional service companies, the
investment community and government agencies. For more information, please
visit the website at http://english.analysys.com.cn .
For more information, please contact:
Jessica Wang
Overseas Media Manager
Analysys International
Tel: +86-10-6466-6565 x394
Fax: +86-10-6466-7102/7103
Email: jessica_wang@analysys.com.cn
SOURCE Analysys International
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Related links:
http://english.analysys.com.cn
CONTACT:
Jessica Wang, Overseas Media Manager of
Analysys International, +86-10-6466-6565 x394, or fax,
+86-10-6466-7102/7103, jessica_wang@analysys.com.cn
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