New Online Travel Site Built to Satisfy Needs of Hispanic Consumers Who
Prefer Spanish Content
DALLAS, Aug. 28 /PRNewswire-FirstCall/ -- Finding the right hotel room
at the best price is a top concern for many travelers. But searching for
the right accommodations has not always been an easy task for those who
prefer to book in Spanish. Now, hotels.com -- the expert in booking hotels
online and on the phone -- is making the process easier for
Spanish-speaking travelers with its new comprehensive site, hotels.com en
espanol (http://espanol.hotels.com) and dedicated customer service center
(800-316-4145). The site has been designed specifically to meet the needs
and interests of Spanish-speaking individuals in the United States.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050415/LAFRU1LOGO)
"We have a long history of serving Spanish-speaking customers through
our points of sale in Latin America and Spain, and are pleased to build out
our offering to assist travelers in the United States," said Joaquin Tamez,
vice president of strategy for hotels.com en espanol. "Our new site builds
on our heritage to offer an in-language experience while also delivering
the rich content, searching capability and ease of use our customers have
come to expect. hotels.com en espanol is the ideal resource for anyone
planning a hotel stay who prefers to book in Spanish."
Site Features
hotels.com en espanol provides a complete Spanish-language online
travel experience to assist users in every stage of travel planning, from
researching property information to booking rooms. Features include the
following:
-- Access to more than 70,000 properties worldwide, including hotels,
vacation rentals, and bed and breakfasts
-- The ability to organize and sort hotels by name, price, star rating and
hotels.com picks to further refine the search
-- The option to view side-by side comparisons of several properties at
once
-- Full property descriptions, photos and virtual tours
-- Mapping functionality to view hotels based on their proximity to local
landmarks and transportation centers, and measure walking and driving
distances between points
-- Special promotions and sales for a variety of properties, including
last-minute deals
hotels.com en espanol users also benefit from Flexible Booking, which
enables them to change or cancel their reservation without any fee from
hotels.com. The company's Price Match Guarantee provides additional peace
of mind to customers when they make their travel arrangements.
Travelers who have questions, need additional assistance, or simply
prefer to book by phone may call 800-316-4145 for a Spanish-speaking agent.
There is never an additional charge to book by phone, and callers receive
the same property rates that are available online.
For more information or to book accommodations, visit
http://espanol.hotels.com or call 800-316-4145.
Hispanic Adults and the Internet
-- More than half (51 percent) of Hispanic Internet users prefer
Spanish-language content.
-- 29 percent report getting more of the information they need when using
a Spanish-language website.
-- 26 percent spend at least half of their time on the Internet in
Spanish.
-- 13.9 million Hispanic adults are online.
Source: Forrester Research, Making the Case for a Spanish-Language
Website, 5/07
About hotels.com
hotels.com(R) is a leading provider of lodging worldwide, offering
reservation services through its own web sites (including hotels.com and
others), its interactive affiliate network (https://www.IAN.com) and its
toll-free call centers (1-800-2-HOTELS). For more than 15 years, hotels.com
has set the standard in providing travelers with a broad selection of
properties, and the tools they need to select the right one for each trip.
Our hotel experts evaluate properties thoroughly to give travelers an
accurate understanding of hotel guestrooms, features, amenities, and more.
Currently, hotels.com offers travelers more than 70,000 properties
worldwide, including traditional hotels, vacation rentals, and bed and
breakfasts. hotels.com is an operating company of Expedia, Inc. (Nasdaq:
EXPE).
Visit http://espanol.hotels.com for full details on the hotels.com en
espanol Flexible Booking and Price Match Guarantee programs.
hotels.com, the hotels.com logo and the Benny the Bellman logo are
either registered trademarks or trademarks in the U.S. and/or other
countries of hotels.com, LP, a subsidiary of hotels.com. Other logos or
products and company names mentioned herein may be the property of their
respective owners.
SOURCE hotels.com
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Related links:
http://www.hotels.com
http://espanol.hotels.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20050415/LAFRU1LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/915548.html /
CONTACT:
Maureen Carrig of hotels.com,
+1-425-679-7511, Mcarrig@hotels.com
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