Unveils consumer-friendly website http://www.MyLifeMyFamily.com
WASHINGTON, Aug. 28 /PRNewswire-USNewswire/ -- America's Health
Insurance Plans (AHIP) today launched a new national education campaign to
better inform consumers about their risks of needing long-term care and the
valuable financial protection long-term care insurance provides.
"Too many Americans are not adequately protected against the risks of
needing long-term care," said Karen Ignagni, President and CEO of AHIP. "We
are providing consumers with accurate and timely information so they can
better prepare for the unpredictability and soaring expense of long term
care."
The centerpiece of this campaign is a new consumer-friendly website,
http://www.MyLifeMyFamily.com, to provide consumers with basic information
about long-term care insurance. The website provides videos that feature
real-life stories from current policyholders, an interactive online quiz,
and additional resources on long-term care insurance.
AHIP commissioned a series of surveys and focus groups to assess
consumers' perceptions of long-term care insurance. Many Americans
underestimate their risk, underestimate the cost of long-term care, and
many erroneously believe they have long-term care coverage. Moreover, most
are not focused on planning for long-term care and are not taking
appropriate steps to protect their retirement savings should they need
long-term care services.
The new education campaign seeks to correct common misconceptions about
long-term care, answer consumers' questions, and highlight the important
financial protection and peace of mind that long-term care insurance
provides.
Key facts about long-term care insurance:
-- A 65-year-old today has a 70 percent chance of needing long-term
care services at some point during his or her lifetime.
-- One year in a nursing home costs an average of $75,000.
-- Long-term care insurance reduces a person's chances of having to
spend down assets to the point of impoverishment and Medicaid eligibility
by 66 percent.
-- An overwhelming majority -- 97 percent -- of policyholders receiving
benefits from their long-term care insurance policy are satisfied with how
their claims are handled.
America's Health Insurance Plans -- Providing Health Benefits to More
Than 200 Million Americans.
SOURCE America's Health Insurance Plans
 back to top
Related links:
http://www.ahip.org/
CONTACT:
Robert Zirkelbach of America's Health
Insurance Plans, +1-202- 778-8493
|
