Online Casino Marks Newest Addition to Playboy Internet Gaming
NEW YORK, Aug. 29 /PRNewswire/ -- Playboy.com, Inc., the majority owned
subsidiary of Playboy Enterprises, Inc. (NYSE: PLA), today added
PlayboyCasino.com to its Playboy Internet Gaming ( PlayboyGaming.com )
offerings. Playboy Internet Gaming is once again utilizing the online gaming
expertise of Ladbrokes eGaming Limited (Ladbrokes), with whom they launched
the sports wagering site PlayboySportsBook.com in May. PlayboyCasino.com
becomes the newest addition to business's gaming portfolio, joining
PlayboySportsBook.com, an international online sports wagering site;
PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing; and
Playboy.com Play4Fun, offering Playboy-branded free games including fantasy
sports leagues and the popular Playmate strip poker.
PlayboyCasino.com provides a fun and secure environment for first-time
visitors to get in on the action. Users can begin by opting to play for fun,
with 1000 free demo chips, then sign up to try their luck when they're ready
to play for real money. The interface is carefully designed to bring the
excitement of Playboy-branded casino gaming to users 24 hours a day, in an
easy-to-use format with realistic sound effects and graphics that give the
look and feel of a real casino. Inside the casino, players will find over 50
casino games, including roulette, blackjack, stud poker, baccarat, Sic Bo and
craps; a number of video poker and 3-reel slots games; and special offerings
like feature slots, multi-hand blackjack, power poker, and a slot featuring
Playboy magazine icon Little Annie Fanny. PlayboyCasino.com will continue to
grow its offerings by regularly introducing the newest in cutting-edge online
casino games. Visitors will receive new games as they become available.
Users can choose to activate the virtual PlayboyCasino.com using the
method that works best for them. A prominently displayed button on the casino
home page enables consumers to easily request a copy of the free
PlayboyCasino.com CD ROM via mail. Alternatively, the casino's games can be
installed to desktops via a 7.3 MB download, or played via Flash interface.
All games are available free of charge.
Establishing a password-protected account is safe and easy, and consumers
can choose the method of payment that works best for them from among credit
card, debit card, check or bank transfer options. Once a personal account is
established, gamers can utilize the account for both PlayboyCasino.com and
PlayboySportsBook.com action. Accounts are completely flexible; funds can be
deposited or withdrawn at any time completely free of charge, and all betting
is tax-free. The minimum stakes vary by game, but full easy-to-follow
instructions and information are available throughout the casino. All games
are played with Playboy Casino chips (credits), with one casino chip valued at
1 pound Sterling (GB) or equivalent, as betting is available in 23 currencies.
PlayboyCasino.com is currently available in English and will add Spanish,
Cantonese and Italian.
As with the other Playboy Internet Gaming sites, PlayboyCasino.com is
hosted by Playboy's first-ever online Bunny, Deanna the Playboy Betting Bunny
(Playboy magazine's Miss May 1998). Her recognizable Playboy Bunny Costume
will harken users back to the days of the Playboy Casinos, and serve as a fun
way to navigate through the site. Her recognizable Rabbit Head cufflinks can
also be found when she serves as dealer, doling out cards at the
PlayboyCasino.com tables.
"The Playboy brand has always been associated with a glamorous and
luxurious lifestyle, and our past casino business still resonates with our
customers," said Larry Lux, president, Playboy.com. "With the strength of our
brand comes the customer reach, international renown and credibility that will
enable us to make a significant impact in the online wagering space."
"This initiative brings the Playboy Casino experience to a whole new
online audience," added Paul Kallis, executive vice president and managing
director, Playboy Internet Gaming. "And, consumers looking for a comfortable
online wagering environment are already supporting Playboy Internet Gaming. In
fact, the Playboy Betting Bunny's recent promotional tour in London on behalf
of PlayboySportsBook.com resulted in a 28% increase in punters from the U.K."
Opening of accounts, bet processing or financial transactions will not
take place from individuals residing in territories online casino gambling is
illegal. The site is powered by Ladbrokes eGaming Limited, the betting and
gaming division of Hilton Group plc., and is licensed and operated out of
Gibraltar.
About PlayboyCasino.com
PlayboyCasino.com is a part of the Playboy.com network of sites.
Playboy.com, Inc., a majority owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company; is the #1
lifestyle and entertainment destination Web site for men. Playboy.com operates
Playboy-branded Web sites targeting the entertainment and lifestyle interests
of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a members-only subscription site featuring
premium Playboy content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions
Playboy-branded merchandise and admission to exclusive Playboy events and
allows fans to auction their own Playboy memorabilia and collectibles.
Playboy.com also operates SpiceTV.com ( http://www.SpiceTV.com ), a site
featuring premium adult entertainment under the Spice brand. Playboy.com has
added an Internet Gaming division, which currently operates
PlayboySportsBook.com, an online fixed odds sports wagering site;
PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing;
PlayboyCasino.com, a virtual casino offering more than 50 Playboy-branded
games; and, Playboy.com Play4Fun, the home for Playboy-branded free games
including popular fantasy sports leagues.
SOURCE Playboy.com, Inc.
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Related links:
http://www.playboy.com
CONTACT:
Laura Sigman of Playboy.com, +1-212-261-5019;
Leah Karliner of Playboy Enterprises, Inc., +1-212-261-5000 ext.
3165, or Investor Contact, Martha Lindeman of Playboy
Enterprises, Inc., +1-312-373-2430
NOTE TO EDITORS: High-resolution jpeg images of Deanna, the
Playboy Betting Bunny, are available at:
http://www.playboy.com/promo/bettingbunny
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