DIAMOND BAR, Calif., Aug. 29 /PRNewswire/ -- Chrysler Group, the Original
Equipment Manufacturer (OEM) of the 2002 SEMA Show, will be at center stage
during the SEMA Show at the Las Vegas Convention Center (LVCC) in November.
On Monday, Nov. 4, Chrysler Group will kick off the show's activities with
the keynote luncheon program during SEMA Innovations Day. Dieter Zetsche,
President and CEO, Chrysler Group, and Jim Schroer, Executive Vice President -
Sales, Marketing and Service, Chrysler Group, will speak to industry leaders.
Their theme will be "Today's Chrysler Group: The Industry's Speed Shop." The
program, to be held in the LVCC, will begin at 12:30 p.m.
The Chrysler Group exhibit will feature highly accessorized "image
vehicles". Dozens of project vehicles supplied by Chrysler Group will also be
on display throughout the show and on the Convention Center's outside apron.
Schroer noted that Chrysler Group's program to provide Chrysler, Jeep and
Dodge vehicles for SEMA members to accessorize and display was at an
unprecedented level last year.
"The SEMA Show is a wonderful opportunity to showcase the desirability of
Dodge, Chrysler and Jeep vehicles for personalization and accessorization,"
Schroer said.
Chrysler Group will hold a news conference on Tuesday, Nov. 5, immediately
following the 9 a.m. ribbon-cutting ceremony to open the show.
In the past several years, it has become the custom for featured OEMs to
use the SEMA Show venue to launch new car and truck models and to gain the
automotive industry's reaction to concept vehicles.
"We're putting an enormous amount of effort toward the SEMA Show and our
programs with SEMA and its members. We have this 'crazy' idea: build the
coolest vehicles on the road, build them on a foundation of quality, then let
the owners of our Chrysler, Jeep and Dodge vehicles add their personal passion
into our cars and truck." Schroer said.
Meeting with SEMA members in DaimlerChrysler headquarters earlier this
year, Schroer announced Chrysler Group's intention of sharing its design
technology with SEMA's manufacturer members. The technology-transfer program
means that SEMA members will bring well-engineered parts and accessories for
new vehicles to market more quickly and efficiently. According to Schroer:
"It's not necessarily the (vehicle) manufacturers who should do all the
accessorizing. We like to do it, and think we're doing it better than most of
our competitors. But we're serious about delivering on our promise to work
with SEMA members toward a common goal -- put the coolest vehicles on the
road, the way individuals really want them."
The 2002 SEMA Show will be Chrysler's 26th consecutive year as a show
exhibitor.
In addition to the Chrysler Group, other OEM exhibitors at the 2002 SEMA
Show will include Ford, General Motors, Honda, Hyundai, Kia, Mazda,
Mitsubishi, Nissan, Panoz, Suzuki, and Toyota. The OEM presence at the SEMA
Show has grown from three manufacturers to the current 12 over the past five
years.
The 2002 SEMA Show will be held from Tuesday, Nov. 5 - Friday, Nov. 8, in
the Las Vegas Convention Center. Show hours are 9 a.m. to 5 p.m. Tuesday
through Thursday, and 9 a.m. to 4 p.m. Friday. SEMA's Innovations Day is
Monday, Nov. 4, preceding the show.
This year's SEMA Show will be organized in ten sections for the
convenience of buyers. The sections are named: International Tire Expo;
Mobile Electronics & Technology; Racing & Performance; Restoration
Marketplace; Restyling & Accessories Center; Street Rod Alley; Trucks, SUVs,
Truck Caps & Accessories; Wheels & Performance Tires; (the all-new)
Performance Marine Pavilion; and General. Icons for each of the sections will
help direct buyers and exhibiting personnel through the Show.
More information about the 2002 SEMA Show is available at http://www.semashow.com
or by contacting ConvExx, Show Management, at info@convexx.com, or
702/450-7662. SEMA staff may be reached at 909/396-0289.
SEMA, the Specialty Equipment Market Association, represents the
$26 billion specialty automotive industry. The trade association has
approximately 4,500 member companies. It is the authoritative source of
research data, trends and market growth information for automakers and the
specialty auto products industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger cars,
minivans, trucks, SUVs and recreational vehicles. For more information,
contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call
909/396-0289; or visit http://www.sema.org or http://www.enjoythedrive.com .
SOURCE SEMA, Specialty Equipment Market Association
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Related links:
http://www.semashow.com
http://www.enjoythedrive.com
CONTACT:
Media, Rosemarie Kitchin of SEMA,
+1-909-396-0289, ext. 104, rosemariek@sema.org; or Carrie McElwee
of DaimlerChrysler, +1-248-512-2664, cm63@dcx.com
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