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'Candidate Camera' Goes Beyond Embedded Journalism, Providing a First-Hand Look Inside California's Gubernatorial Campaigns

   GATEWAY LOGO
Gateway, Inc. logo. (PRNewsFoto)[TK]
POWAY, CA USA
           Pulitzer Prize-Winning Photographer David Hume Kennerly
      Teams Up With Gateway to Put Digital Cameras in Candidates' Hands

    SACRAMENTO, Calif., Aug. 29 /PRNewswire-FirstCall/ -- As California's
gubernatorial recall election unfolds in the weeks ahead, the public will get
an unprecedented glimpse into the campaigns through a chronicle of images shot
by, or of, the candidates themselves.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO )
    Taking the concept of "embedded journalism" a step further, the first-of-
its-kind Candidate Camera project puts a new Gateway T-50 five-megapixel
digital camera directly in the hands of the candidates, who may submit one
image per day for posting on http://www.candidatecamera.com .  The site will provide
a mounting day-by-day photo diary of a campaign unique in American history.
    Pulitzer Prize-winning photographer David Hume Kennerly -- one of the
pioneers of behind-the-scenes political photography -- is editor of the
project.  Its sponsor is Gateway, which yesterday introduced four digital
cameras that combine premium features with exceptional value.
    "Digital media and the Internet have made it possible for average
individuals to express their views to a broad audience -- and the Candidate
Camera project uses these powerful tools to level the playing field for the
dozens of candidates in this election," said Kennerly.  "Whether they're
highly visible or virtual unknowns, all candidates can reach the public
directly with images that illustrate their beliefs and their personalities as
they campaign.  The Candidate Camera project promises to be an engaging form
of democracy in action."
    Participating candidates are now receiving their Gateway digital cameras
and already have begun submitting their first photos.  The Candidate Camera
website goes live this morning at 6:00 a.m. PDT with these initial photos; the
site will expand daily through the election on Tuesday, Oct. 7.  To date, more
than 115 candidates have agreed to participate -- from career politicians to
grassroots candidates, single-issue activists and fringe personalities.
    Participating candidates may submit one photo daily for posting on
http://www.candidatecamera.com .  Each day, Kennerly will select one newly submitted
photo to be spotlighted as the daily featured image on the website's homepage.
The public can view candidates' campaign photo albums by clicking on their
names on the website.
    Considered one of the greatest photographers of our time, Kennerly has
been photographing history for four decades.  In 1972, at age 25, Kennerly won
the Pulitzer Prize for his remarkable photographs of the Vietnam War.  At 27,
he was asked by President Gerald Ford to serve as his official White House
photographer.  Author of four books, Kennerly is a contributing editor for
Newsweek magazine.  For more information on Kennerly visit http://www.kennerly.com .

    EDITORS NOTE:  All photos posted on the Candidate Camera website are
available for editorial use in covering the California recall campaign.  See
http://www.candidatecamera.com for details.

    About Gateway
    Since its founding in 1985, Gateway (NYSE: GTW) has been a technology and
direct-marketing pioneer, using its call centers, web site and retail network
to build direct customer relationships.  As it transforms itself from being a
leading PC company into a branded integrator of personalized technology
solutions, the company's line of Gateway-branded products is expanding to
include digital TVs, DLP projectors, tablet PCs and systems and networking
products and services.  Gateway is America's second most admired computer
company, according to Fortune magazine(1), and its products and services
received more than 125 awards and honors last year.  For more information,
visit http://www.gateway.com .

     (1) Source:  Fortune magazine, March 3, 2003 issue


SOURCE Gateway, Inc.




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Related links:
  • http://www.gateway.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
    CONTACT:
    Brad Williams of Gateway, Inc.,
    +1-858-848-2511, brad.williams@gateway.com