Multiple Marketing Efforts Position Answers.com as Essential Tool for
Students, Teachers

    NEW YORK, August 29 /PRNewswire-FirstCall/ -- GuruNet Corporation
(NASDAQ: ANSW), creators of Answers.com, the answer-based search engine, has
announced a concerted, multi-pronged marketing effort aimed at sharing the
numerous benefits of its free service with students, educators and parents.
For homework, term papers, research, or class discussion, Answers.com
provides clear, reliable information instead of the alternative: search
engine links that students follow one by one, to unfiltered, unverified
sources.
    Promotional elements planned for this effort include:
    - The release of a Teacher's Toolkit (found at
http://www.teachers.answers.com or from the Answers.com home page), which
provides tips, tools and materials for educators to use in the classrooms,
libraries and writing/media centers.
    - The distribution of tens of thousands of the company's well-received
"Citation Poster", directly to classrooms representing high schools with a
total enrollment of over 6.6 million students. The 2 by 3-foot poster teaches
students how to properly cite various types of internet sources, provides
information about Answers.com, and is accompanied by a letter to teachers,
introducing them to the benefits of the site. Thousands of these posters have
already been distributed to teachers and librarians attending the recent
National Educational Computer Conference (NECC), and can be requested through
the Teacher's Toolkit site.
    - Targeting college campuses, advertising in student newspapers and the
visual sponsorship of racks from which the students take their daily papers.
    - Posting of 5,000 3 by 6-foot informational boards in elementary schools
across the country.
    - Promotion of Answers.com to a list of educators garnered from NECC,
most of whom are responsible for introducing technologies and resources to
their schools and districts. Many have reported presenting Answers.com in
teacher training sessions over the summer. In addition, the company has sent
mailings out to substantial lists of recipients signed up through partners to
receive Education-oriented e-mail.
    - Sponsorship and exhibitor's booth at the National College Media
Convention (New Orleans, Oct. 26-30), the largest meeting of college
journalists and advisors in the world.
    - Ads and advertorials in major education magazines.
    - Public Relations efforts aimed at seeking coverage in back-to-school
issues of educational publications, as well as the general press.
    - Targeted on-line advertising in both educational and general sectors.
    - Exhibiting at the Florida Educational Technology Conference (FETC) in
Orlando, March 22-24.
    "A recent New York Times article discussed the decline in educational
software products, as students use free on-line resources like ours,"
commented Jay Bailey, Director of Marketing. "We're looking forward to seeing
the results of the considerable resources that we've dedicated to this
effort, and are hoping for a notable increase of usage already in September -
our first back-to-school season since our launch in January 2005."
    About GuruNet
    GuruNet Corporation (NASDAQ: ANSW) operates a leading answer-based search
engine, http://www.answers.com. Founded in 1999 by Bob Rosenschein, GuruNet
provides patented technology and software tools to access concise information
on demand. For additional corporate information, visit
http://www.gurunet.com. ANSWERS.COM and GURUNET are trademarks of GuruNet
Corporation. All other marks belong to their respective owners.
    Answers.com offers a "GreenLink" program for any writer seeking to
provide readers additional information on the more than one million topics
available on Answers.com. Simply visit
http://www.answers.com/main/link_to_answers.jsp?topic=brilliant&link=/topic/b
rilliant to link any word or phrase to a specific Answers page.

    Press Contact:
    Jay Bailey, Director of Marketing
    888-248-9613
    j@answers.com

    Investor Contact:
    Bruce Smith, VP Investor Relations and Strategic Development
    888-646-1640
    bruce@answers.com

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