DURHAM, N.C., Aug. 30 /PRNewswire/ -- Senior banking managers and
executives will learn first-hand how a division of National Commerce Financial
Corporation (NYSE: NCF) has mastered the still relatively young art of selling
investments and insurance at bank branches.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010510/NCBCLOGO )
Attendees of "Creating Brokerage and Insurance Sales Success within Your
Financial Institution," to be held October 22 and 23 in Chicago, hope to apply
the techniques they will learn to boost revenues and profits from sales of
these non-traditional banking products.
The conference will be presented at the Peninsula Hotel by CCBi
consulting, consultants to the financial services industry for retail
brokerage and insurance sales programs.
"Seeking to diversify revenue streams and expand customer relationships,
financial institutions of all sizes have become increasingly interested in
retail brokerage and insurance sales," said Stephen Angelis, president of
CCBi. "We are making an opportunity available for others to learn from the
best practices that have generated excellent results for NCF."
NCF's brokerage and insurance program has consistently received national
recognition for its superior service and results. In 2000, its operation
generated a 47% pretax profit margin with NCF brokers averaging $33,500 per
month per broker in gross commission, 32% above the Bank Security Association
(BSA) year 2000 benchmark.
Conference topics will include:
* How to increase revenue and profitability.
* What to expect from brokerage and insurance management and their staff.
* What should the role of the financial institution's executive and senior
management be as it relates to the brokerage and insurance sales
program?
* How to integrate brokerage and insurance with the rest of the financial
institution.
* Compensation and referral plans that get results and attract and retain
top sales performers.
* How a successful brokerage and insurance program can be a catalyst for
sales success for the entire financial institution.
* The importance of coaching and training.
* How to turn customers into clients.
Further information on the conference can be obtained from Steve
Knocklein, vice president and head of the CCBi consulting division at
800-422-2080 or steven.knocklein@ncfcorp.com.
About National Commerce Financial
National Commerce Financial Corporation is a leading seller and marketer
of diversified financial and consulting services delivered through it national
network of banking and non-banking affiliates. With $18 billion in assets and
approximately 400 locations throughout the Southeast, NCF is headquartered in
Memphis, Tenn., and maintains operational headquarters in Durham, N.C.
SOURCE National Commerce Financial Corporation
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Related links:
http://www.ncfcorp.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20010510/NCBCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 212-782-2840
CONTACT:
Hugh Suhr of Jackson Spalding,
+1-404-724-2504, for National Commerce Financial Corporation, or
Steven Knocklein of CCBi, +1-919-683-6578
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