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Texas Instruments to Showcase Emerging DSP Technology and Applications at Embedded Systems Conference - Boston

    BOSTON, Aug. 30 /PRNewswire/ -- The following was released today by Texas
Instruments (NYSE: TXN):

     WHAT:     Texas Instruments (TI), together with members of TI's third
               party network, will feature a variety of new and emerging DSP
               products and applications during the Embedded Systems
               Conference - Boston.  TI will host a third party pavilion on
               the conference floor, showcasing a variety of demonstrations in
               TI silicon and third party software.  In addition, TI experts
               will lead several embedded systems-related presentations.

     DEMOS:    Softier
               Softier, a leading provider of real-time DSP software and Linux
               solutions, will demonstrate a reference design and sample
               application of a networked media player implemented on a single
               DSP running both Linux OS and media processing algorithms.
               Among the features demonstrated, Softier will profile an
               interactive A/V streaming application that simulates typical IP
               Set Top Box (IP-STB) and Home Media Distribution (HMD)
               functionality, and will showcase D1 resolution playback of all
               major A/V standards including MPEG-2, H.264, Windows Media 9,
               MP3 and AAC.

               ATEME
               ATEME, one of the world's leading providers of hardware and
               software solutions for video signal processing, will
               demonstrate Windows Media 9 video decoding, encoding and
               streaming content on its DMEK642 board, which is powered by
               TI's TMS320DM642(TM) DSP-based digital media processor.  Also
               highlighted will be H.264 video decoding on ATEME's dual-core
               (DSP-CPU) Thunder Multimedia Entertainment platform.

               Adaptive Digital Technologies
               Adaptive Digital, an innovator in high quality voice
               compression and telephony software for DSP based systems, will
               offer continuous demonstrations of two proprietary products:
               DSP Resource Wizard(TM), which provides on-the-fly channel
               density calculations of DSP software applications on TI's
               TMS320C5000(TM) and TMS320C6000(TM) DSPs, and Listen2(TM), a
               comparative listening device that allows developers to analyze
               the voice quality of Adaptive's extensive line of telecom
               algorithms.  In addition, Adaptive Digital will partner with
               ATEME to present a Video Security over IP (VSIP) demonstration
               that will use ATEME's DMEK642 board to highlight hardware and
               software reference designs for video streaming over IP
               networks.

               Visual Solutions
               Visual Solutions, a pioneer in the development of Windows-based
               software for embedded systems design, will showcase VisSim, an
               award-winning program for modeling and simulating complex
               nonlinear dynamic systems.  Using the VisSim/Embedded Controls
               Developer(TM), Visual Solutions will demonstrate automatic code
               generation of production-quality, scaled fixed-point C code for
               applications running on TI's TMS320C2000(TM) platform of
               control-optimized digital signal controllers.

               Accelerated Technology
               Accelerated Technology, the embedded systems division of Mentor
               Graphics Corporation -- a world leader in electronic hardware
               and software design solutions -- will demonstrate components of
               the Nucleus Real-Time Operating System on TI's OMAP1610
               processor.  The OMAP1610 is optimized for high performance
               multimedia applications and supports all cellular standards.

               TI eXpressDSP(TM) Software and Development Tools
               TI will demonstrate the newest features of the Code Composer
               Studio(TM) Integrated Development Environment (IDE), offering
               the latest advances in software and development tools.
               Conference attendees will learn how programmers can reduce
               system cost, speed development time and unleash the full
               potential of high performance embedded systems applications.

     COURSES:  "Hardware/Software Optimization Techniques on High Performance
               DSPs," by Rob Oshana, Wednesday, September 15, 10:30 a.m.-Noon,
               Class #316.  Attendees will learn software/hardware
               optimization techniques that help accelerate development of
               high-performance DSP designs.

               "Fundamentals of High Speed Board Design," by Mike Shust,
               Thursday, September 16, 1:00 p.m.-2:30 p.m., Class #425.
               Attendees will learn about the technical challenges and
               opportunities inherent to high speed board design, and how to
               ensure optimal performance while avoiding common design
               pitfalls.

               "Security Challenges and Enhancement Methods for VoIP
               Networks," by Sophia Scoggins and Ron Nag, Wednesday,
               September 15, 8:30 a.m. - 10:00 a.m., Class #SEC-700.  This
               session is offered through the Embedded Security Seminar, a
               co-located event with the Embedded Systems Conference.
               Attendees will learn about the various security vulnerabilities
               that exist, how security is affected specifically in a VoIP
               environment and how to design a system that incorporates the
               key elements of VoIP security.

     WHEN:     September 13-16, 2004
               To view the conference agenda, please see:
               http://www.esconline.com/boston/

     WHERE:    Texas Instruments Third Party Pavilion
               Booth #501
               Hynes Convention Center
               Boston, MA

    Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions.  TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.
    Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN.  More information is located on the World Wide Web at http://www.ti.com

    TRADEMARKS
    All trademarks and registered trademarks are the property of their
respective owners.


SOURCE Texas Instruments Incorporated




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  • http://www.ti.com
  • http://www.esconline.com/boston
    CONTACT:
    Amy Todish of Texas Instruments Incorporated,
    +1-281-274-2639, or atodish@ti.com ; or Nicole Aguillard,
    +1-713-513-9572, or naguillard@golinharris.com , for Texas
    Instruments Incorporated. Please do not publish these phone
    numbers or email addresses.