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Matrixx Initiatives, Inc. to Present at the Roth Capital Partners 2007 New York Conference

    PHOENIX, Aug. 30 /PRNewswire-FirstCall/ -- Matrixx Initiatives, Inc.
(Nasdaq: MTXX), an over-the-counter healthcare company that develops and
markets products that provide consumers with "Better Ways to Get
Better(R)," will be presenting on September 5, 2007, at the Roth Capital
Partners 2007 New York Conference.
    The Company will be presenting at 11:30 a.m. ET. To listen to the live
presentation please visit http://www.matrixxinc.com. Interested parties
should login 15 minutes prior to the event to register and to install
Windows Media Player if necessary. A replay of the presentation will be
archived at the same web site address for 30 days.
    About Matrixx Initiatives, Inc.
    Matrixx Initiatives, Inc. is engaged in the development, manufacture
and marketing of over-the-counter healthcare products that utilize
innovative drug delivery systems. Zicam, LLC, its wholly-owned subsidiary,
produces, markets and sells Zicam(R) and Nasal Comfort(TM) products in the
cough and cold category. The Company's flagship product, Zicam Cold Remedy
nasal gel, is a patented, homeopathic remedy that has been clinically
proven to reduce the duration and severity of the common cold. In studies
published in the October 2000 issue of ENT -- Ear, Nose and Throat Journal,
and separately in the January 2003 issue of QJM: An International Journal
of Medicine, the Zicam Cold Remedy product was shown to reduce the duration
of the common cold. The Company also manufactures and markets a full line
of Zicam brand pharmaceuticals, including Zicam Cold Remedy Chewables(TM);
Zicam Cold Remedy Oral Mist(TM); Zicam Cold Remedy RapidMelts(TM); Zicam
Allergy Relief; Zicam Cold Remedy Swabs(TM); Zicam Kids Size Cold Remedy
Swabs(TM); Zicam Extreme Congestion Relief; Zicam Sinus Relief; Zicam Sinus
RapidMelts(TM), as well as Zicam Cough products and Zicam Multi-Symptom
relief items. For more information regarding Matrixx products, go to
http://www.Zicam.com . To find out more about Matrixx Initiatives, Inc.
(Nasdaq: MTXX), visit our website at http://www.matrixxinc.com. For
additional information, contact William Hemelt, Chief Financial Officer,
602-385-8888, or Bill Barba, Treasurer, at 602-385-8881. Matrixx is located
at 4742 N. 24th Street, Suite 455, Phoenix, Arizona 85016.
    About the Roth Capital Partners 2007 New York Conference
    Since 1984, Roth Capital Partners has been a leader and innovator in
the small and micro cap markets. Roth provides the full spectrum of
investment banking services, including raising capital, research coverage,
creating liquidity, trading and market making, merger and acquisition
advisory services, sales support, and investor conferences. Visit
http://www.rothcp.com for more information.


SOURCE Matrixx Initiatives, Inc.




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Related links:
  • http://www.matrixxinc.com
  • http://www.rothcp.com
    CONTACT:
    William Hemelt, Chief Financial Officer,
    +1-602-385-8888, or Bill Barba, Treasurer, +1-602-385-8881, both
    of Matrixx Initiatives, Inc.