Retail Program Most Comprehensive in the Industry

    ATLANTA, June 26 /PRNewswire/ -- After only 120 days on the market, the
Champion(R) Performance Series lead-acid batteries are an unqualified success,
according to sales and customer responses.  Manufactured by GNB Technologies
in Atlanta, the Champion Performance Series batteries offer the premium
Champion brand, for the first time, to service stations, part stores, dealers,
installers, warehouse distributors and jobbers.
    The secret behind the success of the Champion Performance Series is the
expanded customer service program and unique 24-month Roadside Assistance/
Jump starting program for consumers (for automotive group sizes).
    "No other battery manufacturer offers such a win-win program for retailers
and consumers," said Pete Quinlan, Marketing Manager, Field Sales for GNB
Technologies.  "Retailers win with the Performance Series' full product line,
competitive price and weekly service and delivery guarantees.  Consumers win
with the 18-month free replacement, extended warranty and roadside assistance
plans."  Mr. Quinlan says sales of the Performance Series are running about
78% above forecast with approximately a third to new customers and two-thirds
to customers converting from other battery brands.
    The Champion brand is one of the most highly recognized brands in the
world and is renowned for long life, reliability and durability.  Champion's
patented Silver Plus alloy combats the high heat under hood conditions typical
with today's vehicles and extends the life of the battery up to three times
longer than the competition.
    The Champion Performance Series offers a competitively priced full line of
direct fit group sizes, universal fit designs, heavy-duty commercial, and
sport/utility batteries, marine, lawn and garden, motorcycle and personal
watercraft batteries.
    "For the first time, our customers can offer consumers the full Champion
product line plus the consumer safety net of free replacement and roadside
assistance.  The Performance Series program keeps our customers and theirs
coming back for service and sales," said Quinlan.
    For specific locations and more information on the Champion Performance
Series, customers and consumers may call 1-800-CHAMP-50.

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