Convention Chairman to provide daily highlights and key campaign messages
using innovative Update by Phone technology
WASHINGTON, Aug. 31 /PRNewswire/ -- ElectionMall Technologies and Oddcast,
a company that develops and distributes conversational character software
products, today announced the launch of the Ed Gillespie VHost(TM) multimedia
blog on the RNC Website (http://www.gop.com). The Oddcast VHost(TM) platform
is the industry-leading solution for enhancing online communication with
intelligent, conversational characters. Mr. Gillespie will use the VHost
"Update by Phone" feature to refresh campaign highlights communicated by his
online talking likeness. This application will offer the American public as
well as media and other interested parties an additional way to learn about
important convention details. It is also the first multimedia blog in the
political arena to combine both visual and audio technology.
"The VHost technology is a proven communication tool in the consumer and
business to business worlds. We are excited to bring it into the political
realm and anticipate an increase in site traffic, contributions and click
through rates because of the Ed Gillespie talking likeness," stated Ravi Shah,
CEO ElectionMall Technologies. "With the availability of a package deal on the
VHost application, we expect to see more politicians using virtual characters
to help deliver key messages for both national and local campaigns."
Recent research from Stanford University has proven that the presence of a
virtual character can increase and help to sustain trust. The research shows
that when characters guide interactions people trust the information more than
in identical interactions without characters. This is very important for the
RNC because over 20 million will be visiting the Web site on a daily basis to
gather important campaign information.
Through a partnership with Oddcast, ElectionMall Technologies develops
CampaignPal(TM) websites. Along with the virtual candidate, the site includes
links for visitors to contribute, view breaking news and more. The VHost
CampaignPal application is available through ElectionMall by calling 1-888-
WEB-2-WIN or via email (ravi@electionmall.com).
SOURCE ElectionMall Technologies; Oddcast
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Related links:
http://www.gop.com
CONTACT:
Dana Dickey, ElectionMall Technologies,
+1-202-315-6436, Dana@electionmall.com; Michael Volpatt,
+1-631-597-6892, Michael@larkinvolpatt.com, for ElectionMall
Technologies
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