Largest East Coast Gathering for the World's Electronics Engineering Elite to
Address Industry's Hottest Technologies Topics - from RFID Security and
Privacy, to Advanced Remote Control Technologies, to Safety and Legal Issues
Facing Embedded Systems Designers
BOSTON, Aug. 31 /PRNewswire-FirstCall/ -- CMP Media's 14th annual Embedded
Systems Conference Boston (http://www.esconline.com/boston), will run September
12-15, 2005 at the Hynes Convention Center, and will feature four days of
sessions aimed at providing critical updates to the industry's "Creators of
Technology" -- design engineers and engineering management who take the first
steps in creating cutting-edge breakthroughs driving our global economy and
influencing the way we work, live and play.
Some of the most talked about technologies in development today will be
the focal point of this year's conference. The controversial subject of RFID
(Radio-Frequency Identification) technology will be addressed at the event's
keynote by Avi Rubin, professor of computer science and technical director of
the Information Security Institute at Johns Hopkins University, and the
founder of Independent Security Evaluators (Tuesday, September 13,
10:15-11:30 a.m.). RFID enables small wireless tags to identify merchandise,
control inventory, enable online purchases, reduce car theft -- the US
government is even considering putting RFID tags in passports, and several
states are examining RFIDs for driver's licenses. Rubin will address
"Security and Privacy Issues in RFID Technologies" describing the two types of
RFID systems in use today and the security and privacy concerns introduced by
these and future applications.
Another hot topic being explored at this year's conference is "Network
Updates of Remote Embedded Systems," presented by Kris Ardis, senior software
engineer for Dallas Semiconductor/Maxim (Tuesday, September 13 at 8:30 a.m.).
Embedded systems are becoming more and more network enabled, bringing us
closer to an age where servicing can be done over the Internet, eliminating
the need for service calls when software needs bug fixes or feature upgrades.
This technology enables home electronics to be updated by the factory or
remote equipment in a farm field, on an oil platform or even in space to be
upgraded or fixed remotely, without costly (or impossible) service visits.
The session will address challenges to the technology, and identify several
pitfalls of performing remote network upgrades, illustrating possible
solutions.
Safety is a leading concern for today's engineer and the theme will be
addressed at two sessions led by David Kalinsky, director of customer
education at Enea Embedded Technology (Tuesday, September 13 at 1:00 p.m. and
3:30 p.m.). "Principles of Safety-Critical Systems Design" will educate
engineers on designing embedded systems that are completely safe for users and
the environment. In the case of technology like medical equipment, elevators,
large machinery, or passenger vehicles, it is crucial for designers to
understand proper hazard and risk analysis techniques -- as electronics creep
into everyday life, it's more important than ever to make sure that these
devices are totally safe and reliable.
Other sessions highlight key topics that engineers can only get at ESC
Boston. "Legal Issues for Embedded Systems Developers," presented by Edmund
Walsh, counsel for Wolf, Greenfield & Sacks PC (Thursday, September 15 at
1:00 p.m.) will allow engineers, business managers and entrepreneurs to gain
crucial understanding on the basics faced in developing and marketing embedded
systems -- including simple techniques for avoiding legal pitfalls, a
discussion on benefits and strategy of using intellectual property for
business advantage, explore the use of patents to control new designs, cover
antitrust issues, and legal issues arising out of the inherent conflict
between standardized and proprietary products.
For a complete list of the more than 90 classes and tutorials to be
featured at the 2005 Embedded Systems Conference Boston, visit
(http://www.esconline.com/boston ).
Note to Journalists: Press and analyst registration is available at
(http://www.esconline.com/boston/media ).
About CMP Media's Electronics Group
The CMP Media Electronics Group is the premier technology and business
media brand serving the information needs of the creators of technology
worldwide through print, online, and conferences.
As the most comprehensive and integrated source of electronics technology
information, the CMP Media Electronics Group offers a full suite of products
and services to reach electronics systems design professionals throughout the
world. With its combination of media properties, CMP Media's Electronics
Group focuses on delivering a targeted audience and actionable information to
marketers in the electronics technology community.
Each month, CMP Media's Electronics Group delivers more than 1 million
copies of its publications in five languages to subscribers in 55 countries.
Online visitors from more than 100 countries view more than 7.5 million pages
on its Web sites in six different languages and in a year, more than 35,000
decision makers from 48 countries attend its conferences in North America,
China, Taiwan and Europe.
CMP Media's Electronics Group properties include:
-- Print -- EE Times, Embedded Systems Programming, Electronics Supply &
Manufacturing
-- Online -- EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com,
my-esm.com, CommsDesign.com, and SupplyLines
-- Conferences -- Embedded Systems Conferences, Embedded Connect and
Design Seminars
About CMP Media
CMP Media (http://www.cmp.com) is the leading integrated media solutions company
providing "broad and deep" access to the entire technology spectrum -- the
builders, sellers and buyers of technology worldwide. The company's
comprehensive database of technology decision makers enables marketers to
reach targeted audiences throughout the purchase process with publications,
web offerings, face-to-face events, consulting and other marketing services
that deliver actionable results.
Contact:
Julia Konstantinovsky
Atomic Public Relations for CMP Media
julia@atomicpr.com
415-402-0230
SOURCE CMP Media
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Related links:
http://www.cmp.com
CONTACT:
Julia Konstantinovsky of Atomic Public
Relations, +1-415-402-0230, or julia@atomicpr.com, for CMP Media
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