Hbc Continues as Sponsor in Popular Canadian Loyalty Program; Now Also
Becomes a Rewards Supplier
DALLAS, Aug. 31 /PRNewswire-FirstCall/ -- Alliance Data Systems
Corporation (NYSE: ADS), a leading provider of transaction services, credit
services and marketing services, announced that Hudson's Bay Company has
signed a renewal agreement as a national sponsor in Alliance Data's
Canadian AIR MILES(R) Reward Program. Additionally, through this agreement,
Hbc will now become a rewards supplier in the AIR MILES Reward Program. A
top-15 AIR MILES sponsor, Hbc operates more than 570 stores across every
province in Canada under retail formats including department store (the
Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer
Depot) and discount (Fields). Hbc has been an AIR MILES Reward Program
sponsor since 1998 and is Canada's largest diversified general merchandise
retailer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO )
The AIR MILES Reward Program is Canada's premier coalition loyalty
program, with approximately two-thirds of Canadian households actively
collecting reward miles. AIR MILES collectors earn reward miles at more
than 100 leading brand-name sponsors representing thousands of retail and
service locations across Canada. AIR MILES reward miles can be redeemed for
more than 800 different rewards, such as travel, movie passes,
entertainment attractions, electronic merchandise and more.
The agreement also adds Hbc as a rewards supplier in the AIR MILES
program. Beginning in September, Hbc gift cards will now be added to the
AIR MILES Reward Program portfolio, which will allow AIR MILES collectors
to redeem their reward miles for gift cards at select Hbc family of stores.
John Scullion, president of Alliance Data's Loyalty and Marketing
Services, said, "The contract renewal and expansion with Hbc demonstrates
our growth-focused strategy for the AIR MILES Reward Program as we continue
to expand existing sponsor relationships. Additionally, today's
announcement further illustrates our commitment to building long-standing
strategic relationships with partners by demonstrating the recognized value
of the AIR MILES Reward Program to both sponsors and consumers."
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of transaction
services, credit services and marketing services, managing over 105 million
consumer relationships for some of North America's most recognizable
companies. Alliance Data creates and manages customized solutions that
change consumer behavior and that enable its clients to build stronger,
mutually beneficial relationships with their customers. Headquartered in
Dallas, Alliance Data employs approximately 8,000 associates at more than
40 locations worldwide. For more information about the company, visit its
web site, http://www.AllianceData.com.
About Hudson's Bay Company
Hudson's Bay Company, established in 1670, is Canada's largest
department store retailer and oldest corporation. The Company provides
Canadians with the widest selection of goods and services available through
retail channels that include almost 500 stores led by the Bay, Zellers and
Home Outfitters chains. Hudson's Bay Company employs nearly 70,000
associates and has operations in every province in Canada.
Alliance Data's Safe Harbor Statement/Forward-Looking Statements
This news release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Such
statements may use words such as "anticipate," "believe," "estimate,"
"expect," "intend," "predict," "project" and similar expressions as they
relate to us or our management. When we make forward-looking statements, we
are basing them on our management's beliefs and assumptions, using
information currently available to us. Although we believe that the
expectations reflected in the forward-looking statements are reasonable,
these forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the Securities
and Exchange Commission.
If one or more of these or other risks or uncertainties materialize, or
if our underlying assumptions prove to be incorrect, actual results may
vary materially from what we projected. Any forward-looking statements
contained in this news release reflect our current views with respect to
future events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations, growth
strategy and liquidity. We have no intention, and disclaim any obligation,
to update or revise any forward-looking statements, whether as a result of
new information, future results or otherwise.
SOURCE Alliance Data Systems Corporation
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Related links:
http://www.AllianceData.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Analysts or Investors - Ed Heffernan,
+1-972-348-5191, Ed.Heffernan@alliancedata.com, or Media -
Shelley Whiddon, +1-972-348-4310,
Shelley.Whiddon@alliancedata.com, both of Alliance Data; or
Hillary Marshall of Hbc, +1-416-861-6315,
Hillary.Marshall@hbc.com
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