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Mattel Donates $100,000 and Thousands of Toys to Hurricane Katrina Relief Effort

    EL SEGUNDO, Calif., Sept. 1 /PRNewswire-FirstCall/ -- In response to the
recent devastation by Hurricane Katrina to the Gulf coasts of Mississippi and
Louisiana, Mattel, Inc. (NYSE: MAT) has made a cash donation of $100,000 to
the American Red Cross to support its disaster response activities in the
region.  Additionally, the company will be making a donation of several
thousand toys to relief organizations in the area.
    "While it is clear that food and water is the current priority, the
thousands of families displaced from their homes will be in temporary shelters
for weeks and possibly months," said Kevin Farr, chief financial officer of
Mattel, Inc. and chairman of the Mattel Children's Foundation.  "We, at
Mattel, understand the power of 'play' and will be working with organizations
to ensure children have access to toys that will provide moments of much
needed relief during the difficult months ahead."
    Additionally, so that Mattel employees can support relief efforts, the
Mattel Children's Foundation is opening its Matching Gifts program to match
all donations related to disaster relief to qualified charitable organizations
such as the American Red Cross up to $250,000 in total.
    More information about the Mattel Children's Foundation and Mattel's
philanthropic programs can be found at:
http://www.mattel.com/about_us/Comm_Involvement/default.asp

    About the Mattel Children's Foundation
    The Mattel Children's Foundation was established in 1978.  With a vision
of "making a meaningful difference, one child at a time," the Foundation
provides cash grants through domestic and international grantmaking programs,
as well as international scholarships to children of employees, matching gifts
and volunteer grants for Mattel employees.  In addition, the Foundation
continues its tradition of partnering with exemplary nonprofit partners.  In
2005, Mattel will partner with Special Olympics, Save the Children, the Mattel
Children's Hospital at UCLA, the National Association of Children's Hospitals
and Related Institutions (NACHRI) and the Children Affected by AIDS Foundation
(CAAF).  The Mattel Children's Foundation is funded exclusively by cash
donations from Mattel, Inc.

    About Mattel
    Mattel, Inc., (NYSE: MAT), (http://www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products,
including Barbie(R), the most popular fashion doll ever introduced.  The
Mattel family is comprised of such best-selling brands as Hot Wheels(R),
Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R),
Power Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  The Mattel vision is to be the world's premier toy
brands -- today and tomorrow.


SOURCE Mattel, Inc.




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  • http://www.mattel.com
  • http://www.mattel.com/about_us/Comm_Involvement/default.asp
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    CONTACT:
    Lisa Marie Bongiovanni of Mattel, Inc.,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com