Featuring an Array of Unique, Continuing-Themed CBS Fall Programming Ads,
This CBS-Dominated People Issue Hits News Stands on Sept. 12 for Maximum
Impact With People's 43 Million Weekly Readership Leading up to Premiere
Week
NEW YORK, Sept. 1 /PRNewswire-FirstCall/ -- CBS and PEOPLE jointly
announced today that CBS's fall programming ads will be featured
exclusively in PEOPLE's September 22, 2008 issue with 20 ads (consecutive
right hand pages, spreads and gatefolds). In a special arrangement with the
magazine, CBS will be the exclusive broadcast advertiser in the issue, on
stands September 12th during the key period leading up to the launch of
CBS's new fall lineup.
"There's no denying the impact of PEOPLE's extraordinary reach and
appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has
long valued its relationship with PEOPLE, and we're elated that they worked
with us to pull off this first-time strategy to be the sole broadcast
advertiser in this well-timed issue."
Paul Caine, President, Time Inc. Entertainment Group, said, "We're
thrilled to be at the center of CBS's fall TV advertising efforts -- and to
leverage the viewing power of our 43 million PEOPLE readers. This is an
innovative format that will engage readers and build excitement for CBS's
primetime shows."
An added special element to CBS's People ad campaign is the array of
unique and engaging ads that cleverly continue the thread of copy from one
page/series to the next. Examples include:
* Always Gets Lucky ... (with art of Charlie Sheen, star of "Two and a
Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star
of "Worst Week")
* They Bend the Rules ... (art of "NCIS" cast members) leading into He
Breaks Them (art Simon Baker, star of "The Mentalist")
* Piece of Work ... (Art of Julia Louis-Dreyfus, star of "The New
Adventures of Old Christine") leading into Work in Progress (art of Jay
Mohr, star of "Gary Unmarried")
* One Great Show ... (Art of William Petersen and Marg Helgenberger,
stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of
"Eleventh Hour")
* Looking for Lost Souls ... (art of Jennifer Love Hewitt, star of
"Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth
Reaser, star of "The Ex List")
Art of a selection of CBS's ads featured in PEOPLE is available on:
http://www.cbspressexpress.com .
About CBS
America's most watched television network, CBS was established in 1928,
when founder William Paley purchased 16 independent radio stations and
christened them the Columbia Broadcast System. Today, with more than 200
television stations and affiliates reaching virtually every home in the
United States, CBS is the Number One most watched network in primetime,
with a total primetime network lineup that was watched by nearly 100
million people a week during the 2006/2007 season-to-date. The Network has
the Number One drama on television, CSI; Number One newsmagazine, 60
MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama,
THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment,
CBS News and CBS Sports.
About PEOPLE
PEOPLE revolutionized personality journalism in 1974 and is today the
world's most successful and popular magazine. Each week, the PEOPLE brand
brings more than 43 million consumers the latest news, exclusive interviews
and in-depth reporting on the most compelling people of our time. In
addition to unparalleled access to the entertainment community, the stories
of real- life "Heroes Among Us" remain an essential component of PEOPLE's
editorial approach. PEOPLE.com is the premier web destination for celebrity
news, photos, style and entertainment coverage. With reporters across the
globe, PEOPLE is headquartered in New York City. For more information visit
http://www.people.com .
SOURCE CBS
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Related links:
http://www.cbscorporation.com
http://www.cbspressexpress.com http://www.people.com
http://www.prnewswire.com/comp/185007.html /
CONTACT:
CBS Press contact: Barbara Abseck,
+1-212-975-4637, beabseck@cbs.com; or PEOPLE PR contact: Claudia
DiRomualdo, +1-212-522-3502, claudia_diromualdo@peoplemag.com
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