IRVING, Texas, Sept. 2 /PRNewswire-FirstCall/ -- Michaels Stores, Inc.
(NYSE: MIK) announced today that Star Decorators Wholesale Warehouse
(http://www.stardecorators.com ) in Atlanta, GA is now open. The 38,000 square foot
store offers more than 15,000 SKU's, providing a complete line of merchandise
for interior decorators and designers, retail florists and floral designers,
wedding and event planners, gift shop owners, and other professionals.
Included in its broad assortment are permanent and dried botanicals, floral
supplies and accessories, ribbon, containers, party and wedding supplies, and
a vast array of seasonal products.
The Star Decorators Wholesale Warehouse concept is distinctly different
from the Company's retail stores in design, products, service, and ambience.
Headquartered within Michaels Stores, Inc.'s corporate offices, Star is a
separate operation with its own management and merchandising team under the
direction of Duane Hiemenz, Senior Vice President of New Business Development.
Said Hiemenz, "The vitality and sophistication of the Atlanta market is
what brought us here, and it's the perfect place to expand our wholesale
business. Our goal is to provide not only the breadth and depth of basic
product our customers are looking for, but also the fashion-forward
merchandise they are unable to find elsewhere, all at wholesale prices."
The new store is located at 1611 Ellsworth Blvd. NW, near the intersection
of I-75 and Howell Mill Rd. The store's grand opening kicks off two months of
special events featuring regionally and nationally known designers. For
further details, visit http://www.stardecorators.com or call (404) 475-4900. The
following free events have been scheduled:
Date Time Event Featuring
Saturday,
September 6th 11:00a - 12:30p "Wrap It Up" Marlin Hargrove,
AIFD, PFCI
Sunday,
September 7th 12:00p - 3:00p Fall Open House Rita Rondina &
Dale Abernathy
Saturday,
September 20th 12:00p - 3:00p Fall & Winter Weddings Sharon McGukin,
AIFD, PFCI
Sunday,
September 21st 12:00p - 2:00p Secrets of Perry Walston,
Accessorizing the AIFD
Home
Saturday,
October 4th 11:00a - 3:00p Sympathy Celebrations Ardith Beveridge,
and Floral Tips and AAF, AIFD, PFCI
Techniques
Sunday,
October 5th 12:00p - 3:00p Home for the Holidays Ardith Beveridge,
AAF, AIFD, PFCI
Hiemenz concluded, "We want to be Atlanta's first choice for unique decor
and design products. By offering the broadest merchandise assortments and
high levels of in-stocks, our customers will come to count on us for current
trends, exclusive merchandise, regional, ethnic and everyday products, and
dominant presentations that reflect original and discriminating decorating
ideas."
Michaels Stores, Inc. (http://www.michaels.com ) is the world's largest retailer
of arts, crafts, framing, floral, decorative wall decor, and seasonal
merchandise for the hobbyist and do-it-yourself home decorator. The Company
owns and operates 777 Michaels stores in 48 states and Canada, eight Village
Crafts stores across the U.S., 158 Aaron Brothers stores, located primarily on
the West Coast, one ReCollections store in Frisco, Texas, and two wholesale
operations in Dallas, Texas and Atlanta, Georgia.
This press release is also available on the Michaels Stores, Inc. website
(http://www.michaels.com ).
SOURCE Michaels Stores, Inc.
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Related links:
http://www.michaels.com
http://www.stardecorators.com
Company News On-Call:
http://www.prnewswire.com/comp/115769.html
CONTACT:
Duane Hiemenz, Senior Vice President - New
Business Development of Michaels Stores, Inc., +1-214-492-6250
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