Sweepstakes also awards 22 winners with $10,000 throughout Bank's footprint
CINCINNATI, Sept. 2 /PRNewswire/ -- Fifth Third Bank (Nasdaq: FITB) is
pleased to announce the launch of its Unlock Your Dreams* sweepstakes,
which will award nearly $900,000 in sweepstakes and scratch off prizes. To
participate, customers and non-customers alike may visit any of Fifth Third
Bank's nearly 1,300 branch locations between September 2, 2008 and October
31, 2008 to obtain a game piece. The game piece will reveal one of many
instant offers including:
-- $10 MasterCard(R) Gift Card (no purchase necessary)
-- 5,000 Bonus Rewards Points with a new Visa Signature Credit Card
-- $50 deposit into a new Goal Setter Savings
-- $50 off Direct Loan closing costs (excludes Fifth Third Equity
Flexline)
-- 5,300 Bonus Rewards Points with a new Fifth Third Equity Flexline
-- $50 off Mortgage Loan Application Fee
Additionally, each game piece will have a "code" that the participant
can use to register online at 53unlockyourdreams.com for a chance to win
the grand prize of $250,000 or one of 22 local $10,000 regional prizes
distributed throughout the Bank's 12-state footprint.
The contest complements Fifth Third Bank's advertising theme -- the
things we do for dreams -- launched in February. "This year, our
advertisements and other communications have touched on dreams of all
shapes and sizes, and have celebrated the steps and sacrifices individuals
make today to realize their dreams for tomorrow," explains Terry Zink,
executive vice president and head of Retail and Affiliate administration
for Fifth Third Bancorp. "Our goal with every consumer interaction is to
help our customers understand the connection between today's financial
decisions and tomorrow's dreams. This sweepstakes is designed to encourage
customers to consider their goals -- be it a new home, vacation, higher
education or more -- and engage in a conversation about how Fifth Third
Bank can help them along the way."
Zink adds that this campaign is the Bank's most comprehensive consumer
initiative to date. "We are excited to run this sweepstakes throughout all
of our markets and use a combination of traditional and unique
communication channels to reach consumers with an important message. And,
for the grand prize winner, we're excited to provide $250,000 to help make
his or her dream a more immediate reality."
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $115 billion in assets,
operates 18 affiliates with 1,308 full-service Banking Centers, including
97 Bank Mart locations open seven days a week inside select grocery stores
and 2,329 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North
Carolina. Fifth Third operates five main businesses: Commercial Banking,
Branch Banking, Consumer Lending, Investment Advisors and Fifth Third
Processing Solutions. Fifth Third is among the largest money managers in
the Midwest and, as of June 30, 2008, has $207 billion in assets under
care, of which it managed $31 billion for individuals, corporations and
not-for-profit organizations. Investor information and press releases can
be viewed at http://www.53.com . Fifth Third's common stock is traded on
the NASDAQ(R) National Global Select Market under the symbol "FITB." Fifth
Third Bank, Member FDIC. Equal Housing Lender.
*Visit 53unlockyourdreams.com for Fifth Third Unlock Your Dreams
OFFICIAL RULES.
SOURCE Fifth Third Bancorp
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Related links:
http://www.53.com
http://www.53unlockyourdreams.com
CONTACT:
Stephanie Honan of Fifth Third Bancorp,
+1-513-534-6957
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