PLANO, Texas, Sept. 2 /PRNewswire-FirstCall/ -- Perot Systems
Corporation (NYSE: PER) today announced the launch of an expanded market
initiative to help meet increasing demand for one of the company's most
popular and successful healthcare industry IT services offerings: Revenue
Cycle Solutions (RCS). In the past two years, Perot Systems' RCS services
have enabled hospitals across the U.S. to collect more than $12.5 billion
in accounts receivable.
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Perot Systems' new market initiative begins with an ad campaign aimed
at the healthcare industry's providers (hospitals and large physicians
practices) to increase awareness of the company's RCS success and
additional potential.
"Our RCS team has done an outstanding job as it continues to build upon
last year's success," said Terry Armstrong, leader of the Perot Systems'
Revenue Cycle Solutions group. "Whether a discrete project engagement is
being sought or an outsourced relationship with an end-to-end revenue cycle
solution is being explored, Perot Systems' Revenue Cycle Solutions has the
capabilities and services to fit almost any need in today's global and
international healthcare industry."
Through major healthcare trade publications, websites and
e-newsletters, the campaign focuses on reaching C-level readership within
the hospital market, primarily CFOs, by maximizing exposure in the major
trade publications in the healthcare revenue cycle space -- Modern
Healthcare, hfm (the magazine of the Healthcare Financial Management
Association - HFMA), HealthLeaders and Healthcare Finance News. Three ads
have been developed that metaphorically promote the RCS services,
emphasizing revenue cycle outsourcing and project capabilities. Electronic
formats of the ads will also appear on trade publication websites, in
e-newsletters and in the HFMA 2009 Buyer's Resource Guide.
"The fall campaign is designed to increase market awareness of RCS
through strategic placement of the ads and well-coordinated timing,"
Armstrong said. "Ultimately, our goal is to strengthen the sales pipeline
and grow new business through enhanced lead generation efforts. We
anticipate this campaign will assist sales efforts in the last few months
of this year and in the long term."
To help further create awareness and generate leads, the campaign also
consists of integrated elements with an e-mail and direct mail
"call-to-action" component, an online strategy that includes search engine
optimization (SEO) and multimedia distribution that includes displays of
the ad in New York City's Times Square.
Conceptually, development of the campaign centered on the creative
design of each ad to visually relay the message of the RCS service
offering. Special attention was also placed on the overall message which
positions RCS as the leader in its respective space by highlighting the
expertise of RCS associates, years in the industry and impact on the
industry. The result is a focused ad series that is strikingly different
from other ads in the publications.
About Perot Systems
Perot Systems is a worldwide provider of information technology
services and business solutions. Through its flexible and collaborative
approach, Perot Systems integrates expertise from across the company to
deliver custom solutions that enable clients to accelerate growth,
streamline operations and create new levels of customer value.
Headquartered in Plano, Texas, Perot Systems reported 2007 revenue of $2.6
billion. The company has more than 23,000 associates located in the
Americas, Europe, Middle East and Asia Pacific. Additional information on
Perot Systems is available at http://www.perotsystems.com/.
This press release contains forward-looking statements that are subject
to known and unknown risks and uncertainties that could cause actual
results to differ materially from those expressed or implied by such
statements. For factors that could affect our business and cause actual
results to differ materially, please refer to our Annual Report on Form
10-K for the fiscal year ended December 31, 2007, as filed with the U.S.
Securities and Exchange Commission and available at http://www.sec.gov/, as
updated in our Quarterly Reports on Form 10-Q filed after such Form 10-K,
for additional information regarding risk factors. We disclaim any
intention or obligation to revise any forward-looking statements whether as
a result of new information, future developments, or otherwise.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080902/NYTU040LOGO )
For more information contact
Tom Mitchell
Perot Systems Corporation
615-346-4963
thomas.mitchell@ps.net
SOURCE Perot Systems
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Related links:
http://www.perotsystems.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080902/NYTU040LOGO
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/122686.html /
CONTACT:
Tom Mitchell of Perot Systems Corporation,
+1-615-346-4963, thomas.mitchell@ps.net
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