ST. PETERSBURG, Fla., Sept. 3 /PRNewswire-FirstCall/ -- Alliance Research,
Inc., the research division of Catalina Marketing Corporation (NYSE: POS),
announced today that Duane Clement has been appointed Chief Executive Officer.
Clement succeeds Clint Brown, the founder of Alliance Research, who recently
retired from the company.
Prior to joining Alliance Research, Clement was Division Chief Executive
Officer, Bounty SCA Worldwide for Havas Advertising. In this position,
Clement was responsible for developing and implementing integrated marketing,
data and media solutions for Fortune 500 clients. Additionally, he held the
position of President, Consumer Marketing Services, North America for Snyder
Communications and worked in brand management and product development for
Procter & Gamble. Clement received a bachelor's degree in chemical
engineering from the State University of New York at Buffalo and a bachelor's
degree in chemistry from the State University of New York at Fredonia.
"Duane comes to Alliance Research with a strong leadership background in
strategic business planning, and his track record demonstrates his ability to
effectively manage the needs of a growing business," said David Diamond,
President Catalina Marketing Emerging Businesses and Chief Vision Officer.
"We are excited that Duane has agreed to lead our Alliance Research division
and feel confident that his expertise and diverse experiences will enable him
to strengthen our research capabilities in this competitive space."
Alliance Research, Inc., headquartered in the greater Cincinnati area, is
a full-service custom research firm that has developed a suite of proprietary
techniques to improve on traditional attitudinal research methods. The firm
offers customized research solutions for product development and launch
evaluation, along with customer management using a sophisticated portfolio of
analytical tools. Research technologies include Interactive Voice Response
(IVR), which allows consumers to respond to surveys via automated telephone
services, VOCALS(R) that digitally records open-ended responses from
consumers, Arrive(SM) Online Report Delivery System that provides clients with
easy access to their results, and GuestTrax(SM), a targeted customer
satisfaction management program. Alliance Research serves many blue chip
clients in the restaurant, hospitality, financial services, healthcare,
insurance, packaged goods, retail, technology and travel industries.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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