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RDA Promotes Jodi Kahn to Global Digital Role

   Jodi Kahn, whose promotion to President, Global RDA Interactive, was announced 9/3/08 by The Reader's Digest Association, Inc. (PRNewsFoto/The Reader's Digest Association, Inc., Doug Goodman)

PLEASANTVILLE, NY UNITED STATES
    PLEASANTVILLE, N.Y., Sept. 3 /PRNewswire/ -- Jodi Kahn has been
promoted to President, Global RDA Interactive, responsible for expanded
worldwide digital activities for The Reader's Digest Association, Inc.,
including digital content, new product creation and online business
development. The announcement was made today by Mary Berner, President and
Chief Executive Officer of RDA, to whom she reports.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080903/NYW161 )

    Kahn joined the company in July 2006 as President, Digital Business,
responsible for Internet and digital strategy. Her responsibilities have
included introducing new audiences to RDA products and developing new
revenue models. In her first two years she built a core team of digital
specialists and led the integration of Allrecipes.com and major redesigns
and business directions for RDA's leading websites including those for
Reader's Digest, Taste of Home, and Every Day with Rachael Ray.

    "I am delighted to announce this promotion for Jodi Kahn, who is
leading an effort that is central to our global growth plans. Our online
revenue growth will be supported by her programs to build e-commerce and
other revenue-generating initiatives, deployment of enhanced digital
platforms internationally, and creation of a central worldwide repository
for the company's digital content assets," Berner said.

    Prior to joining RDA, Kahn served for 15 years in senior marketing and
digital roles for Time Inc., including, most recently, Publisher, TIME For
Kids, and Vice President, Business Strategy, Time Inc. Interactive. Kahn
holds a Bachelor's Degree from the State University of New York at Albany.
A resident of New York City, she serves on the Board of Directors of the
National Children's Museum of Washington, D.C.

    The Reader's Digest Association, Inc., is a global multi-brand media
and marketing company that educates, entertains and connects audiences
around the world. With offices in 45 countries, it markets books,
magazines, and music, video and educational products reaching a customer
base of 100 million households in 79 countries. It publishes 92 magazines,
including 50 editions of Reader's Digest, the world's largest-circulation
magazine, operates 65 branded websites generating 18 million unique
visitors per month, and sells approximately 68 million books, music and
video products across the world each year. Its global headquarters are in
Pleasantville, N.Y.



SOURCE The Reader's Digest Association, Inc.




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Related links:
  • http://www.rd.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080903/NYW161
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    William Adler of The Reader's Digest
    Association, Inc., +1-914-244-7585, william_adler@rd.com