E.piphany and Gryphon Networks to Address Impacts of New Legislation
And the Transformation of Marketing
SAN MATEO, Calif., Sept. 4 /PRNewswire-FirstCall/ -- Changing regulations
such as the Federal Trade Commission's Do Not Call registry are forcing
organizations to transform their marketing efforts. E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) solutions, will host a webinar on September 17, 2003 to address the
increasing importance of inbound marketing in a time when conventional
marketing strategies are being challenged. Attendees to the webinar will
learn from E.piphany executives and industry authorities how to leverage
E.piphany(R) marketing and real-time analytics software products to drive more
effective inbound and outbound marketing programs in the context of today's
changing environment.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
With an increase in privacy regulations, the effectiveness of traditional
outbound marketing efforts is diminishing. Simultaneously, marketers are
under more pressure than ever to deliver impressive return on investment
("ROI"). This challenging environment creates a need for marketing
transformation. Companies now need to make the most of each customer
interaction to sustain and grow revenue, and increase customer retention and
satisfaction. The key to success in this shifting environment will be a
company's ability to maximize inbound marketing opportunities for cross
selling and up-selling while maintaining their ability to reach out to new
customers.
On September 17, experts from E.piphany and Gryphon Networks, the leading
provider of automated privacy compliance solutions for direct marketers, along
with one of E.piphany's customers, the leading retailer of consumer financial
services, will discuss current industry issues including how to:
-- Counteract weakened outbound channels with intelligent cross-sell and
retention techniques
-- Manage customer contacts across the organization to comply with recent
privacy legislation
-- Improve customer acquisition rates with direct response marketing
-- Maximize opt-in opportunities with smarter outbound marketing
E.piphany offers customer-centric marketing solutions that turn compliance
issues into real opportunities for conducting smarter, more productive inbound
customer interactions. By leveraging inbound opportunities, marketers can
gain a competitive edge by keeping customers happy and loyal. For more
information on the webinar, or to register visit:
http://www.epiphany.com/e/mktgtrans/?PID=Q
About E.piphany
The E.piphany(R) E.6(TM) Suite of CRM software solutions enables global
organizations to create a Customer Integrated Enterprise and align
touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.6 software
solution creates benefits that cross departments and geographies, and result
in rapid, measurable ROI. With the E.6 Suite of Marketing, Service and Sales
software solutions, every customer interaction is driven by real-time
intelligence, enabling businesses to better understand their customers and
optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the
Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.
About Gryphon Networks
Gryphon Networks is the leading provider of automated Do Not Call
compliance solutions to business. Gryphon's proven, patented, network-based
technology enables outbound telephone marketers to automatically manage
compliance with all state and federal consumer Do-Not-Call laws in real time.
NOTE: E.piphany and the E.piphany logo are registered trademarks and E.6
is a trademark of E.piphany, Inc. All other trademarks are the property of
their respective owners.
SOURCE E.piphany, Inc.
 back to top
Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Media, Courtney Zoog, +1-650-356-5863, or
czoog@epiphany.com, or Investor Relations, Todd Friedman,
+1-650-356-3934, or tfriedman@epiphany.com, both of E.piphany,
Inc.; or Media, Lindsay Stewart of Access Communications,
+1-415-844-6217, or lstewart@accesspr.com, for E.piphany, Inc.
|
