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Limited Brands Reports August 2008 Sales

   Limited Brands logo. (PRNewsFoto/Limited Brands)

COLUMBUS, OH UNITED STATES
    COLUMBUS, Ohio, Sept. 4 /PRNewswire-FirstCall/ -- Limited Brands, Inc.
(NYSE: LTD) reported a comparable store sales decrease of 7 percent for the
four weeks ended Aug. 30, 2008 compared to the four weeks ended Sept. 1,
2007. The company reported net sales of $588.4 million for the four weeks
ended Aug. 30, 2008, an increase of 4 percent compared to net sales of
$565.2 million last year.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

    The company reported a comparable store sales decrease of 7 percent for
the 30 weeks ended Aug. 30, 2008. Net sales were $4.798 billion compared to
net sales of $5.500 billion last year.

    2007 net sales include Express sales through July 6, 2007, the closing
date of the sale of a majority interest to affiliates of Golden Gate
Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of
the transfer of a majority interest to affiliates of Sun Capital Partners.

    To hear further commentary provided on Limited Brands' prerecorded
August sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto
http://www.Limitedbrands.com for an audio replay.

    ABOUT LIMITED BRANDS:

    Limited Brands, through Victoria's Secret, Pink, Bath & Body Works,
C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently
operates 2,996 specialty stores. The company's products are also available
online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com,
http://www.HenriBendel.com and http://www.LaSenza.com

    Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995

    We caution that any forward-looking statements (as such term is defined
in the Private Securities Litigation Reform Act of 1995) contained in this
press release or the August sales call involve risks and uncertainties and
are subject to change based on various important factors, many of which are
beyond our control. Accordingly, our future performance and financial
results may differ materially from those expressed or implied in any such
forward-looking statements. Words such as "estimate," "project," "plan,"
"believe," "expect," "anticipate," "intend," "planned," "potential" and
similar expressions may identify forward-looking statements. Risks
associated with the following factors, among others, in some cases have
affected and in the future could affect our financial performance and
actual results and could cause actual results to differ materially from
those expressed or implied in any forward- looking statements included in
this press release or the August sales call:


-- general economic conditions, consumer confidence and consumer spending patterns; -- the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms; -- the seasonality of our business; -- our ability to grow through new store openings and existing store remodels and expansions; -- our ability to expand into international markets; -- independent licensees; -- our direct channel business including risks associated with our new distribution center; -- our failure to protect our reputation and our brand images; -- our failure to protect our trade names and trademarks; -- market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities or the prospect of these events; -- stock price volatility; -- our failure to maintain our credit rating; -- our ability to service our debt; -- the highly competitive nature of the retail industry generally and the segments in which we operate particularly; -- consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise, launch new product lines successfully, offer products at the appropriate price points and enhance our brand image; -- our ability to retain key personnel; -- our ability to attract, develop and retain qualified employees and manage labor costs; our reliance on foreign sources of production, including risks related to: -- political instability, -- duties, taxes, other charges on imports, -- legal and regulatory matters, -- currency and exchange rates, -- local business practices and political issues, -- potential delays or disruptions in shipping and related pricing impacts and -- the disruption of imports by labor disputes; -- the possible inability of our manufacturers to deliver products in a timely manner or meet quality standards; -- rising energy costs; -- increases in the costs of mailing, paper and printing; -- our ability to implement and sustain information technology systems; and -- our failure to comply with regulatory requirements. We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the August sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2007 Annual Report on Form 10-K.
LIMITED BRANDS AUGUST 2008 Comparable Store Sales Increase (Decrease): Year-to- Year-to- August August Date Date 2008 2007 2008 2007 Victoria's Secret Stores (8%) 0% (8%) 3% La Senza(1) (5%) (4%) 1% 2% Bath & Body Works (5%) 1% (9%) 0% Express(2) - - - 6% Limited Stores(3) - - - 4% Total Apparel - - - 5% Limited Brands (7%) 1% (7%) 3% 1.) La Senza comparable store sales not included in total Limited Brands' comparable store sales until January 2008 as the business was acquired on Jan. 12, 2007 2.) Express comparable store sales through July 6, 2007, closing date of the sale of majority interest to affiliates of Golden Gate Capital 3.) Limited Stores comparable store sales through Aug. 3, 2007, closing date of the transfer of majority interest to affiliates of Sun Capital Partners Total Stores: Stores Stores Operating Year-to-date Operating at 2/2/08 Opened Closed at 8/30/08 Victoria's Secret Stores 1,020 28 (10) 1,038 La Senza 312 10 (3) 319 Bath & Body Works 1,592 63 (18) 1,637 Henri Bendel 2 - - 2 Total Limited Brands 2,926 101 (31) 2,996
SOURCE Limited Brands




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Related links:
  • http://www.limitedbrands.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
  • http://www.prnewswire.com/comp/868075.html /
    CONTACT:
    Amie Preston, Investor Relations,
    +1-614-415-6704, apreston@limitedbrands.com, or Tammy Roberts
    Myers, Media Relations, +1-614-415-7072,
    extcomm@limitedbrands.com, both of Limited Brands