Dwight Howard, Ana Ivanovic and Jozy Altidore Join got milk?(R) Campaign to
Elevate Milk's Role in Exercise Recovery
WASHINGTON, Sept. 4 /PRNewswire/ -- Whether playing basketball, tennis,
football, soccer, or running cross country, student-athletes face many
important decisions when returning to school this fall. One easy choice
they can make to help them finish strong is reaching for chocolate milk
after an intense game or practice. Some research suggests that chocolate
milk's unique mix of key nutrients can help you refuel and rehydrate after
exercise, making it an ideal post-exercise choice.
Scientists have evaluated chocolate milk as a post-exercise drink and
have identified several reasons why it may be an effective recovery aid:
chocolate milk contains a combination of carbohydrates and protein to help
replenish exhausted muscles after exercise, it provides fluids to assist
with rehydration and it contains "electrolytes" such as potassium and other
minerals like calcium that are lost in sweat.
In a study conducted at Indiana University, researchers found that
endurance cyclists who drank chocolate milk after an intense period of
cycling were able to work out longer and with more power during a second
workout compared to when the same athletes drank a carbohydrate replacement
beverage, and just as long as when they consumed a traditional fluid
replacement beverage.(1)
"The athletes I work with understand the importance of refueling after
a game or practice to help their muscles recover," said sports nutrition
expert Mitzi Dulan, RD, who consults with the Kansas City Chiefs and
Royals. "Chocolate milk has been shown to be just as effective as
commercial sports drinks in helping athletes recover and rehydrate and it
has the bonus of additional nutrients not found in most traditional sports
drinks. Plus, my athletes love the taste."
Milk contains nine essential nutrients including calcium and vitamin D
to maintain bone strength and high-quality protein that helps build muscle
when combined with exercise. The USDA recommends three 8-ounce glasses of
lowfat or fat free milk each day, which provides about half of the protein
teenagers need each day.
Body By Milk MVPs
As athletes who value the importance of good nutrition, NBA All-Star
Dwight Howard, tennis pro Ana Ivanovic and soccer star Jozy Altidore are
the latest celebs to join the Body By Milk(R) campaign, created to
encourage teens to drink three glasses of lowfat or fat free milk everyday,
be active and eat right to stay lean and healthy.
On and off the court, Howard is committed to being healthy and staying
fit. As a leading NBA athlete, he undergoes intense workouts and has a
rigorous schedule but still gets the unique mix of key nutrients he needs
to refuel by drinking chocolate milk after practice.
"To reach your dreams as a pro athlete, I know what it takes -- good
nutrition and excellent fitness," says Orlando Magic center Dwight Howard.
"Being part of the Body By Milk(R) campaign helps me communicate to teens
the importance of making the right choices, like drinking milk since it
helps build muscle and has the unique mix of nutrients to refuel after
exercise."
To encourage students to make chocolate milk part of their training
regime, Howard is teaming up with the national Milk Mustache "got milk?"
(R) campaign to launch a 25-city Refuel Your School tour to reward 25 high
school athletic teams for choosing chocolate milk to refuel and rehydrate
after that big game, practice or workout. To kick off the tour, Howard and
got milk?(R) are hosting an honorary pep rally at Howard's alma mater,
Southwest Atlanta Christian Academy, to give students the first look at his
new Milk Mustache ad.
Go Pro For A Day!
In conjunction with the Refuel Your School contest, the Body By Milk(R)
campaign is offering up the VIP experience of a lifetime through the Go Pro
For A Day sweepstakes. From September through November of this year, three
teens will receive a trip for two for a once-in-a-lifetime sports
experience where they can live a day in the life of sports superstars
Dwight Howard, Jozy Altidore or Ana Ivanovic. Fifty second place winners
will receive a $250 adidas(R) gift card. Log onto
http://refuel.bodybymilk.com today for a chance to go pro.
Body By Milk(R) is part of the National Milk Mustache "got milk?(R)"
Campaign, a multi-faceted education program focused on the health benefits
of milk. The campaign is managed by the Milk Processor Education Program
(MilkPEP) in Washington, D.C., which is funded by the nation's milk
processors, who are committed to increasing fluid milk consumption. The
tagline "got milk?(R)" was created for the California Milk Processor Board
by Goodby Silverstein & Partners and is licensed by the national milk
processor and dairy producer groups.
(1) Karp JR, Johnston JD, Tecklenburg S, Mickleborough TD, Fly AD,
Stager
JM. Chocolate milk as a post-exercise recovery aid. International
Journal of Sport Nutrition and Exercise Metabolism. 2006;16:78-91
SOURCE Milk Processor Education Program
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Related links:
http://refuel.bodybymilk.com
CONTACT:
Ashley Gilmore, +1-312-988-2320,
agilmore@webershandwick.com, for Milk Processor Education Program
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