NEENAH, Wis., Sept. 4 /PRNewswire-FirstCall/ -- Kimberly-Clark's Kotex
brand and Dot Girl First Period Products ("Dot Girl"), a leading retailer
of first menstrual period kits for pre-teen girls, announced today a new
licensing agreement. The partnership allows the Kotex brand to offer
exclusive educational content from Dot Girl on its website, as well as
connect with young women by having its products featured in the Dot Girl's
First Period Kit. Dot Girl will benefit from being featured on the
Kotex.com Special Offers page.
"We are excited to be teaming up with the Kotex brand, as well as
including Kotex Ultra Thin Pads with Wings and Lightdays Individually
Wrapped Liners in our Kit," says Terri Goodwin, co-owner of Dot Girl. "The
addition of these products will be a significant improvement for our core
customers, mothers and daughters looking to have the first period
conversation, and will be a great way for this group to gain access to
product coupons for purchase of Kotex brand products."
The Dot Girl's First Period Kit, currently sold through
http://www.dotgirlproducts.com, will also be featured in the Special Offers
section of the Kotex.com website. Dot Girl co-owners Terri Goodwin and
Kathy Pickus will be regular contributors to the Kotex.com Articles and
Information page, with their first article appearing in October 2008.
The Kotex brand sees this partnership as a great opportunity to help
educate and prepare young women to discuss their first period with their
mothers in a positive, practical manner. By working with Dot Girl, the
Kotex brand will be expanding its sampling and online outreach programs,
key components of its marketing initiatives, by reaching new feminine
product users through the Kits. Articles by the Dot Girl team will enhance
the Kotex brand's use of online communications channels to interact with
consumers by providing them access to educational and useful articles.
"The Kits by Dot Girl fit perfectly with a key Kotex brand promise: to
help mothers and daughters have that important first period conversation,"
says Maripaz Romero, Associate Brand Manager on the Kotex brand. "The Kits
are informative, convenient and stylish, and they are a great way to
introduce a new generation to the Kotex brand and its products."
About Dot Girl First Period Products
Dot Girl First Period Products is owned by TK Designs, LLC and is based
in the Seattle, Wash. area. TK Designs, LLC was founded in December 2005 by
sisters Terri Goodwin and Kathy Pickus. Along with The Dot Girl's First
Period Kit, the company sells books and clothing to help prepare young
girls for puberty.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 150 countries. Every day, 1.3 billion
people -- nearly a quarter of the world's population -- trust K-C brands
and the solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex
and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more
than 80 countries. To keep up with the latest K-C news and to learn more
about the company's 136-year history of innovation, visit
http://www.kimberly-clark.com.
SOURCE Kimberly-Clark
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Related links:
http://www.kimberly-clark.com
http://www.dotgirlproducts.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991117/KMBLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Media, Joey Mooring, +1-972-281-1443,
joey.mooring@kcc.com, or Investors, Mike Masseth,
+1-972-281-1478, mmasseth@kcc.com, both of Kimberly-Clark
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