ORANGE COUNTY, Calif., Sept. 4 /PRNewswire/ -- OC/PRSA and PR Newswire
are teaming up to present the OC/PRSA Fourth Annual Diversity Conference, a
half-day conference focusing on diversity in public relations. The event is
scheduled Thursday, September 18, 2008 at The Clubhouse at South Coast
Plaza in Costa Mesa, CA.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080904/NYTH046 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
Entitled, "Exploring Targeted PR & Marketing for Today's Diverse
Audiences," the conference will address diversity concerns and issues
surrounding today's public relations workforce and will include a morning
session, "Diversity Milestones & Celebrations," a Diversity Clinic and a
special guest speaker luncheon panel, "Hi-Tech, High-Touch."
"We are thrilled that the conference lineup will initiate insightful
discussion on diversity issues not only about race but also encompass
gender, sexual orientation, and disability," said Marcie Perez, co-chair of
the Fourth Annual Diversity Conference and Vice President at Idea Hall. "As
the digital realm changes, we as members of the media, communications and
marketing fields hold the responsibility to serve as advocates for
diversity and inclusion. It is imperative that we remain true to delivering
messages in the best form possible to reach today's diverse audiences."
Southern California has become a majority-minority community;
exemplifying the need for businesses to embrace diversity in their best
practices. Nearly one-third of Americans now come from a mix of other
racial and ethnic groups, primarily African-American, Hispanic and Asian.
In fact, minorities are expected to become the majority by 2042. Through
its diversity initiative, OC/PRSA is working to make the public relations
profession more inclusive by emphasizing the impact of diversity on the
bottom line.
"The annual Diversity Conference has really put the OC/PRSA Chapter in
the limelight for its efforts to inform the PR and marketing communities of
Orange County and beyond about the growing importance and impact of
diversity for all," said co-chair Laarni Rosca Dacanay, Diversity
Communications Specialist, NBC Universal. "We were honored to be recognized
with an award last year from National PRSA and we invite our colleagues to
support this year's Conference and continue our efforts to advance the
national diversity initiative."
The half-day program begins with a morning roundtable (8AM-11AM): "OC
Firsts: Diversity Milestones & Celebrations," which will cover areas of
diversity firsts within the county and a Diversity Clinic, featuring Manny
Ruiz, President, Multicultural Markets & Hispanic PR Wire, PR Newswire and
co-chair of the national PRSA Diversity committee, which will consist of an
in-depth workshop of tips for community-based organizations and community
relations programs to support diversity and multiculturalism.
The luncheon session (11:30AM-1:30PM) is an expert guest speaker panel
titled: "Hi-Tech, High Touch," which aims to offer strategic insights and
best practices from some of the region's best public relations and
marketing campaigns -- including entertainment, consumer, non-profit and
government.
Event Details
Title: FOURTH ANNUAL OC/PRSA DIVERSITY CONFERENCE
Date: Thursday, September 18, 2008
Time: 8AM-1:30PM
Morning Session: 8am - 11am
Luncheon Program: 11:30am - 1:30pm
Location: The Clubhouse at South Coast Plaza in Costa Mesa, CA
3333 Bristol St., Costa Mesa, CA 92626
(714) 708-2582 ***For directions only
Morning Session Panel includes:
-- Michele Martinez, Councilwoman City of Santa Ana
-- Tracy Bright, KABC-TV 7, Weeknight Producer
-- Sande Hart, Founder of Spiritual and Religious Alliance for Hope
(SARAH)
-- Anh H. Do, Vice President, Editor-Nguoi Viet 2
Lunch Session Panel includes:
-- Patricio Fuentes, GelComm, Founder & Agency Principal
-- Randy Lopez, G&M Plumbing, Partner/Chief Marketing Officer
-- Charisse Browner, LAGRANT Communications, V.P. /Group Account
Director
-- Galen Newton, Producer/Editor, Bravo Network
-- Michael Phelps, Publisher/OUT; Associate Publisher/ADVOCATE Magazine
-- Moderator: Manny Ruiz, President, Multicultural Markets & Hispanic PR
Wire, PR Newswire and co-chair of the national PRSA Diversity
committee
Cost and RSVP: Register online at http://www.ocprsa.org or e-mail
info@ocprsa.org
Cost with reservations by September 15, 2008*:
Morning session (8AM-11AM) "OC Firsts: "Diversity Milestones &
Celebrations"
*$30 member *$40 non-member *$25 student
Afternoon session/monthly luncheon (11:30AM-1:30PM) "Hi-Tech, High Touch"
*$40 member *$50 non-member *$35 student
BOTH sessions (8AM-1:30PM): OC/PRSA FOURTH ANNUAL DIVERSITY CONFERENCE
*$65 member *$80 non-member *$45 student
*After September 15, there is an additional $5 charge for walk-ins and
late reservations, and no refunds are available.
About OC/PRSA
The Public Relations Society of America (http://www.prsa.org/), based
in New York City, is the world's largest organization for public relations
professionals. The Society has nearly 32,000 professional and student
members. PRSA is organized into more than 100 Chapters nationwide, 19
Professional Interest Sections and Affinity Groups, which represent
business and industry, counseling firms, independent practitioners,
military, government, associations, hospitals, schools, professional
services firms and nonprofit organizations. The Public Relations Student
Society of America (PRSSA) has nearly 300 Chapters at colleges and
universities throughout the United States.
The Orange County Chapter of the Public Relations Society of America
(http://www.ocprsa.org/) consists of more than 300 public relations
professionals. Members participate in local activities with the region's
top PR professionals. OC/PRSA offers monthly meetings with engaging
speakers, affordable professional development seminars, opportunities to
work with other professionals on a variety of committees, regular email
announcements, and PROTOS, the county's foremost public relations award
program. Local members also have access to the Chapter's Agency and
Freelance Referral Service and to the Orange County PRSA Job Line. OC/PRSA
members are from business and industry, public relations counseling firms,
government agencies, educational institutions, trade and professional
groups, healthcare groups and not-for-profit organizations.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and
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and in more than 40 languages. Utilizing the latest in communications
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source. PR Newswire's leading services include ProfNet(SM), eWatch(TM),
MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
communications services. PR Newswire is a subsidiary of United Business
Media Limited of London.
FOR MORE INFORMATION:
Laarni Rosca Dacanay
Co-Chair, Diversity Committee
NBC Universal, Diversity Communications Specialist
(818) 777-9195
Laarni.Dacanay@nbcuni.com
Marcie Perez
Co-Chair, Diversity Committee
Idea Hall, Vice President
(213) 236-3582
Marcie@ideahall.com
SOURCE OC/PRSA
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Related links:
http://www.ocprsa.org
http://www.prsa.org http://www.prnewswire.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080904/NYTH046
http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Laarni Rosca Dacanay, Co-Chair, Diversity
Committee, NBC Universal, Diversity Communications Specialist,
+1-818-777-9195, Laarni.Dacanay@nbcuni.com; or Marcie Perez,
Co-Chair, Diversity Committee, Idea Hall, Vice President,
+1-213-236-3582, Marcie@ideahall.com
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