'Entertainment For Men' Keeps Evolving; Playboy Cyber Club Premiers Exclusive,
Weekly Model Pictorials
NEW YORK, Sept. 5 /PRNewswire/ -- Today, Playboy's members-only web site,
Playboy Cyber Club ( http://cyber.playboy.com ), unveils a new, exclusive
pictorial feature, the Playboy Cyber Girl. New Cyber Girls will be
introduced on the site weekly, and Playboy Cyber Club members will choose
the Playboy Cyber Girl of the Month.
The first-ever Playboy Cyber Girl, featured on the site this week, is
Cincinnati's Stephanie Heinrich. "It's great that I was chosen to be
Playboy's first Cyber Girl of the Week. It's an honor to have this
opportunity to do something new for myself and to be chosen to do something
new for Playboy," commented Heinrich.
The editorial staff of Playboy Cyber Club will introduce a new Playboy
Cyber Girl on the site every Monday. Making the feature truly unique, members
of the Playboy Cyber Club will decide who is named Playboy Cyber Girl of the
Month. During the first week of the month, Playboy Cyber Club will post a
poll featuring all of the Cyber Girls from the previous month. Cyber Club
members can cast one vote for their favorite model during a week-long poll
period. The inaugural Cyber Girl of the Month will appear in January 2001,
chosen from the four September 2000 Cyber Girls of the Week. The winning
Cyber Girl of the Month will then be photographed in a new, extensive
Playboy Cyber Club pictorial featuring still photos, video clips and
more -- including live chats with the site's members -- all of which will be
unveiled throughout her one-month reign in the Playboy Cyber Club.
Playboy Cyber Club was launched in August, 1997. It is a virtual Playboy
Club, providing its more than 63,000 members worldwide with exclusive,
insider access to unique Playboy-branded content. Rare pictorial and video
features on virtually all 500+ Playmates, and daily chats with Playmates and
other Playboy personalities are among the most popular content accessed by
members. The site has expanded to include "Special Editions," the online
counterpart of the company's popular print product line featuring original,
never-before published photographs of Playmates and Playboy models; and
rare, behind-the-scenes video streaming and photography of events including
Playboy original programming. Playboy Cyber Club membership is available at
$6.95 monthly, $17.95 quarterly or $59.95 annually.
About Playboy.com
Playboy.com is a wholly owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a members-only subscription site featuring
premium Playboy content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), featuring Playboy-branded
merchandise and admission to Playboy events, and allowing fans to auction
their own Playboy memorabilia and collectibles. Playboy.com also operates
Cyberspice.com ( http://www.cyberspice.com ), a site featuring premium adult
entertainment under the Spice brand.
SOURCE Playboy.com
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Related links:
http://www.playboy.com
CONTACT:
Laura Sigman of Playboy.com, 212-261-5019
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