Atlanta Callers Experience Advanced Business Searches at No Extra Charge With BellSouth 411 Trial

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Atlanta Callers Experience Advanced Business Searches at No Extra Charge With BellSouth 411 Trial
 - No Name? No Address? No Problem for BellSouth(R) EasyBusinessFinder(SM)
                                 Service -

    ATLANTA, Sept. 5 /PRNewswire/ -- BellSouth (NYSE: BLS) announced today
that it is trialing an enhanced business category search service as part of
its Operator Services portfolio. BellSouth(R) EasyBusinessFinder(SM)
service allows landline callers to initiate detailed, keyword searches for
local businesses with the convenience of dialing 411.
    The trial will run in the Atlanta 678 area code for 90 days and will
allow detailed searches similar to the yellow pages via a live operator.
For example, a customer who desires to locate a pizza parlor that delivers,
a tire dealer that sells a certain brand of tires or a florist that
specializes in orchids can now search over the phone using these specific
criteria. BellSouth EasyBusinessFinder service will deliver the business
phone number to the customer based on his or her request.
    "BellSouth EasyBusinessFinder takes directory assistance to the next
level by combining the power of an Internet-type search with the clarity of
a live operator," said Gloria Reese, president - Operator Services,
BellSouth. "Customers can now search by business category over the phone,
providing a fast, easy and convenient way to connect with the businesses
they seek."
    When customers dial 411 for Directory Assistance, BellSouth
EasyBusinessFinder service will be listed as an optional feature on the
system. After selecting BellSouth EasyBusinessFinder service, a live
operator will greet the caller and assist in finding the name and phone
number of the specific business type requested.
    The service will be available 24/7 during the trial. BellSouth will
evaluate customer feedback and statistics collected during the trial to
determine future deployment plans for BellSouth EasyBusinessFinder service.
    About BellSouth Corporation
    BellSouth Corporation is a Fortune 500 communications company
headquartered in Atlanta, Georgia. BellSouth has joint control and 40
percent ownership of Cingular Wireless, the nation's largest wireless voice
and data provider with 57.3 million customers.
    Backed by award-winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available
in the market. Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial-up and
high-speed DSL Internet access, satellite television and Cingular(R)
Wireless service. For businesses, BellSouth provides secure, reliable local
and long distance voice and data networking solutions. BellSouth also
offers print and online directory advertising through The Real Yellow
Pages(R) and YELLOWPAGES.COM(TM) from BellSouth.
    BellSouth believes that diversity and fostering an inclusive
environment are critical in maintaining a competitive advantage in today's
global marketplace. More information about BellSouth can be found at
http://www.bellsouth.com.
SOURCE BellSouth Corporation
http://www.bellsouth.com/
CONTACT:
Todd Smith of BellSouth, +1-404-829-8723, or
todd.smith@bellsouth.com