Chicken Sandwich Complements Popular Line of Angus Beef Thickburgers(TM)
ST. LOUIS, Sept. 6 /PRNewswire/ -- Today, Hardee's(R) introduces a new
chicken sandwich good enough to join its popular, burger-based lunch and
dinner menu, the Charbroiled Chicken Club Sandwich(TM). Widely known for its
superior-quality line of 100 percent Angus Beef Thickburgers(TM), Hardee's
evaluated many charbroiled chicken sandwich options before identifying the
right combination of ingredients that consumers might enjoy as much as their
burgers.
"For the past few years, Hardee's has primarily focused on our Angus Beef
Thickburgers, but now that consumers have come to recognize us as a great
burger place, it is time to begin developing the chicken sandwich menu
category," said Brad Haley, executive vice president of marketing for
Hardee's. "We think the new Charbroiled Chicken Club Sandwich represents the
same kind of leap in quality over other grilled fast-food chicken sandwiches
that our Thickburgers made in the burger world. The combination of bacon,
lettuce and tomato have always made club sandwiches popular, but we took it to
another level with the addition of a marinated, charbroiled chicken breast
filet and Swiss cheese, all served on a fresh honey-wheat bun."
Available at all Hardee's locations, the Charbroiled Chicken Club Sandwich
sells for $3.99 by itself, or $5.69 for a combo including a drink and fries.
The distinctive sandwich features a marinated, skinless chicken breast filet
topped with melted Swiss cheese, two strips of crispy bacon, sliced tomatoes,
lettuce, and mayonnaise on a honey-wheat bun.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal
quarter ended May 23, 2005, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,165 franchised or company-owned restaurants in 44 states and
in 11 countries, including 1,020 Carl's Jr.(R) restaurants, 2,029 Hardee's
restaurants and 100 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Hardee's near you, go to http://www.ckr.com or
http://www.hardees.com .
Contact: Jeff Mochal Bob Rybarczyk
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6731
jmochal@ckr.com brybarczyk@webershandwick.com
SOURCE Hardee's Food Systems, Inc.
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Related links:
http://www.ckr.com
http://www.hardees.com
CONTACT:
Jeff Mochal of Hardee's, +1-314-259-6277,
jmochal@ckr.com ; or Bob Rybarczyk of Weber Shandwick,
+1-314-552-6731, brybarczyk@webershandwick.com
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