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E*TRADE Financial Corporation Announces Proposed Senior Note Offering

    NEW YORK, Sept. 6 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) announced today that it proposes to offer $450 million of senior
notes through a private placement.  The Company intends to use substantially
all of the net proceeds from this offering to fund the proposed acquisition of
Harrisdirect from BMO Financial Group.
    The notes have not been registered under the Securities Act of 1933, as
amended, or applicable state securities laws, and unless so registered, may
not be offered or sold in the United States, except pursuant to an applicable
exemption from the registration requirements of the Securities Act of 1933, as
amended, and applicable state securities laws.
    This press release shall not constitute an offer to sell or the
solicitation of an offer to sell or the solicitation of an offer to buy the
notes. This press release is being issued pursuant to and in accordance with
Rule 135c under the Securities Act of 1933, as amended.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, seasonality, the development of new products and services, the
enhancement of existing products and services, competitive pressures
(including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing
products having technological and/or other advantages. Further information
about these risks and uncertainties can be found in the information included
in the annual reports previously filed by E*TRADE Group, Inc. or E*TRADE
FINANCIAL Corporation with the SEC on Form 10-K (including information under
the caption "Risk Factors") and quarterly reports on Form 10-Q.

    (C) 2005 E*TRADE FINANCIAL Corp.  All rights reserved.


     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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  • http://www.etrade.com
    CONTACT:
    Media, Pam Ericksonm +1-617-296-6080 or
    pam.erickson@etrade.com, or Investor Relations, Adam Townsend,
    +1-703-236-8719 or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation