Current and Classic CBS Programming Converges With Gourmet Cuisine to
Create the Next Generation in Media and Entertainment
State-of-the-Art Three-Story Space, Featuring Over 135 High Definition
Screens and Breathtaking Views of the New England Patriots' Gillette
Stadium, Is CBS's First Foray into the Restaurant Business
FOXBOROUGH, Mass., Sept. 6 /PRNewswire-FirstCall/ -- CBS and The Kraft
Group today opened the CBS Scene Restaurant & Bar, a three-story, 15,000
square foot one-of-a-kind entertainment and dining destination in
Foxborough, Mass. Located adjacent to the New England Patriots' Gillette
Stadium in the 1.3 million square foot Patriot Place lifestyle destination,
the venue's spectacular views, upscale casual dining, and state-of-the-art
technology -- including over 135 SONY Plasma, LCD and graphic projector
displays showcasing current and classic content from across the CBS
Corporation -- converge to create the next generation in media and
entertainment.
"In this interactive age, people want to experience their entertainment
and leisure time to the fullest, and this extraordinary new place gives
them a totally unique multi-sensory taste of CBS past, present and future,"
said Leslie Moonves, President and CEO of the CBS Corporation. "With the
feel of a TV studio, a broadcast control room and fine dining all in one
unique environment, visitors to the CBS Scene will be blown away by a full
entertainment experience that they can't find anywhere else. We're thrilled
to partner with The Kraft Group to bring this innovative restaurant and bar
to life in one of New England's hottest locations."
"CBS Scene occupies the most prominent location in Patriot Place and
deserves it," said Robert Kraft, Chairman and CEO of The Kraft Group. "From
concept to completion, CBS Scene has been one of the most impressive
projects undertaken by The Kraft Group. We are proud to partner with CBS,
one of the few premier entertainment and sports programming brands in the
country, to deliver such an exciting and cutting-edge dining and
entertainment experience to the public. It is certainly one of the most
unique restaurants in New England, and I believe it will be one of the most
popular."
"Watching TV and eating have been great partners for years, but never
before like this," said George Schweitzer, President of the CBS Marketing
Group, whose creative team developed all of the content for the CBS Scene.
"From the moment they walk in, visitors are transported into a world of
entertainment filled with cool, high-tech and impressive displays, branding
for CBS and its programs and an amazing array of choices -- both in what to
watch and what to eat. The CBS Scene is an incredible new way for viewers
and users to engage with our content."
"With so much CBS history and programming to deliver across different
mediums, and with so many CBS television and radio partners now having
another broadcast location, people will be surprised by how much will be
going on at CBS Scene day to day," said Jonathan Kraft, President and Chief
Operating Officer of the Kraft Group. "The activity combined with the
technology in play creates an exciting atmosphere."
The CBS Scene includes a restaurant, two bars, private meeting space, a
retail outlet selling CBS merchandise and an unprecedented arrangement of
technology, content and graphic art. In addition, the CBS Scene has
broadcasting facilities for the CBS Network, CBS Sports and the company's
local Boston TV and radio properties, including WBZ-TV, TV38 (WSBK-TV),
WBZ-AM 1030, WBCN-FM (the flagship station of the New England Patriots),
WBMX-FM, WODS-FM and WZLX-FM.
Dining
The restaurant offers a distinctively local dining experience,
providing an abundance of upscale American cuisine dishes prepared by
Executive Chef Brian Corbley. A Massachusetts native, Corbley uses fresh
local seafood, cheeses, fruits and vegetables and prepares everything from
scratch. New England touches to the menu items include cod fish, jumbo sea
scallops from Massachusetts' George's Bank, calamari from Point Judith,
R.I., baby spinach salad mixed with local pears and bleu cheese from
Marion, Mass. and wood fire hearth oven cooked pizzas topped with sauce
made from local tomatoes. Daily specials are comprised of fresh market
fish, and carnivores and herbivores can enjoy entrees such as filet mignon,
sirloin and hangar steaks and American Kobe beef hamburgers -- and an array
of entree salads.
Corbley, formerly the executive chef at the Boston-area Sherborn Inn,
has cooked at the exclusive James Beard House as part of the "Best Hotel
Chefs in America" series and is as enthusiastic about the CBS Scene venue
as he is about the menu. Says Corbley, "The open kitchen area fits with the
interactive nature of the restaurant and the CBS entertainment theme ...
we're sort of on stage. The kitchen is part of the action. It creates an
energy and excitement for the patrons as well as the cooks."
Visit http://www.cbsscene.com/ to view full menus. In addition, a
downloadable recipe and photo for Corbley's signature dessert, Chocolate
Bread Pudding, is available on http://www.cbspressexpress.com. The CBS Scene is
open year-round for lunch and dinner, and it has a bar menu as well. For
private functions, the restaurant can serve about 125 seated people -- or
200 for a reception style event.
Content and Technology
Media is central to the restaurant, yet is designed to provide a fun,
elegant atmosphere that allows visitors to enjoy as much or as little as
they desire. Each booth is equipped with a 19-inch SONY LCD screen and a
controller that allows diners to choose from over 20 channels, including
WBZ-TV and TV38 (WSBK-TV), and channels dedicated to CBS Radio, CBS College
Sports, The New England Patriots, "Late Show with David Letterman," "The
Brady Bunch," "The Honeymooners," "I Love Lucy," "The Twilight Zone," "Star
Trek" and "60 Minutes." Hanging speakers provide directional sound,
eliminating sound overlap and maintaining a quiet ambiance at each table.
Traversing all three levels from floor to ceiling on the restaurant's
north wall is a CBS heritage-themed collage composed of over 3,200 square
feet of printed imagery. The images are drawn from CBS's classic collection
of photography, art and archival film footage, much of which has never
before been seen and is exclusive to the CBS Scene. The collages highlight
some of the most revered and well known shows in CBS history, including
"The Mary Tyler Moore Show," "M*A*S*H" and "All in the Family."
Accompanying video displays offer trivia questions about great moments in
CBS history.
The third-floor sports bar contains a 36-foot wrap-around high
definition panoramic screen which is reserved to show the biggest local and
national sporting events of the day. The sports bar will also run an
exclusive video offering a behind-the-scenes look inside the CBS Sports
control room during the 2007 AFC Championship Game when the New England
Patriots defeated the San Diego Chargers.
In addition, the venue contains four 50-inch SONY Plasma screens, 42
40-inch SONY LCD screens with HD streaming media cards, 18 SONY
Video/Graphic projectors beaming regularly-updated television programming,
day and night, as well as half a dozen screens on the third floor showing
content from over 20 premier CBS-owned web Sites including cbs.com,
cnet.com, cbssports.com, cbsnews.com, last.fm, ncaa.com, and gamespot.com.
At the pinnacle of the CBS Scene is a 36-by-17-foot digital outdoor
sign that is visible from the venue's third-floor terrace as well as the
stadium. The CBS Scene hosts fully-operational, state-of-the-art broadcast
facilities for CBS and its New England television and radio stations to
telecast game coverage, pre-game reports, local newscasts and live
programming. In addition, two point-of-view cameras outside the restaurant
give the local stations access to exceptional beauty shots of the stadium
and field.
Design
Designed by Cambridge Seven Associates, Inc., an internationally
acclaimed architecture and exhibit design firm based in Massachusetts, the
CBS Scene was selected to be the anchor site in the new Patriot Place
retail and entertainment complex. Composed of modern steel and glass, the
three-story structure can accommodate up to 900 visitors. It features
state-of-the-art LED lighting, a highly efficient and versatile audio
system, and multi-layered video projections allowing for a changeable
environment that can be rapidly adjusted to accommodate special events,
including championship sports games, television show screenings, theme
nights, private parties and corporate events.
"CBS and the Patriots are two organizations with unbelievable
creativity and spirit, and we were trying to instill that energy into the
environment," said Peter Sollogub, Associate Principal, Cambridge Seven.
"Our one directive in designing the CBS Scene was to be bold, and I believe
we delivered that and then some. The quality, quantity and arrangement of
technology, art and media creates a true on-set, on-stage, changeable
experience that doesn't exist anywhere else."
The structure consists of three levels: Floor 3 contains a large bar
with a 36-foot wraparound high definition screen, as well as a dining space
and an outdoor terrace offering breathtaking views of the Gillette Stadium
field; Floor 2, the main dining floor, includes a bar, an open kitchen and
another large outdoor terrace with amazing views; Floor 1 features a
private function and meeting space with optional private terrace and a 900
square foot retail store selling CBS merchandise. Connecting all three
levels at the center of the venue is a 60-foot spiral staircase structure
in the shape of CBS's trademark eye, outfitted with screens showcasing CBS
video and graphic treatments.
For more information, visit http://www.cbsscene.com.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that
reach back to the beginnings of the broadcast industry, as well as newer
businesses that operate on the leading edge of the media industry. The
Company, through its many and varied operations, combines broad reach with
well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50
states and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS and
The CW -- a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime Networks and CBS College Sports
Network), local television (CBS Television Stations), television production
and syndication (CBS Paramount Network Television and CBS Television
Distribution), radio (CBS Radio), advertising on out-of-home media (CBS
Outdoor), publishing (Simon & Schuster), interactive media (CBS
Interactive), music (CBS Records), licensing and merchandising (CBS
Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS
Outernet) and motion pictures (CBS Films). For more information, log on to
http://www.cbscorporation.com.
About The Kraft Group
The Kraft Group is the holding company for the Kraft family's various
businesses, with concentrated interests in five specific areas: the
distribution of forest products, paper and packaging manufacturing, sports
and entertainment, real estate development and private equity investing.
Together, the Rand-Whitney Group and International Forest Products conduct
business in more than 80 countries annually and form one of the largest
privately-owned paper packaging and distribution companies in the world.
The Kraft Group's sports and entertainment division features Gillette
Stadium, New England's premier concert and entertainment venue and home to
the National Football League's three-time Super Bowl Champion New England
Patriots and Major League Soccer's New England Revolution. The Kraft
Group's real estate development team oversaw the construction of Gillette
Stadium and Patriot Place, a 1.3 million square foot lifestyle and
entertainment center adjacent to Gillette Stadium. For more information,
please visit http://www.thekraftgroup.com.
About Patriot Place
Patriot Place is the premiere lifestyle destination in New England.
Located adjacent to Gillette Stadium in Foxborough, Mass., Patriot Place
features 1.3 million square feet of shopping dining and entertainment. In
addition to large and boutique retailers, restaurants and other nightlife
venues, Patriot Place is anchored by New England's first Bass Pro Shops, a
state-of-the-art Cinema de Lux movie theatre, The Hall at Patriot Place
presented by Raytheon, and CBS Scene Restaurant & Bar. For more
information, please visit http://www.patriot-place.com.
SOURCE CBS Corporation
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Related links:
http://www.cbscorporation.com
http://www.cbsscene.com http://www.cbspressexpress.com
http://www.patriot-place.com http://www.thekraftgroup.com
http://www.prnewswire.com/comp/185007.html/
CONTACT:
CBS Press contact, Barbara Abseck,
+1-212-975-4637, or beabseck@cbs.com; or The Kraft Group contact,
Stacey James, +1-508-384-4203, or staceyj@patriots.com
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