NEW YORK, Sept. 8 /PRNewswire/ -- The Biotechnology Industry Organization
(BIO) has renewed its national agreement with PR Newswire and expanded the
package of services it offers members to enhance their public relations
programs, the organizations announced today.
BIO, which represents more than 850 biotechnology companies, academic
institutions, state biotechnology centers and related organizations, began its
association with PR Newswire two years ago to assist its members with cost-
effective publicity.
The agreement provides biotechnology companies with the opportunity to
have their press releases delivered electronically to the widest possible
array of media outlets including business and healthcare reporters at
newspapers and industry trade publications around the world at reduced fees.
Under the expanded program, all BIO members qualify for discounts on
membership, press releases and state-of-the-art web solutions in addition to
receiving a free crisis communications certificate. The program is open to
current PR Newswire customers who are also BIO members.
In the third year of their BIOPurchasing national agreement, BIO and
PR Newswire will focus on ways to help the industry gain a higher profile in
the news media.
"PR Newswire is a very responsive and industry savvy organization. I
encourage our members to take advantage of their market reach and the
savings," said Kaye Kirk, director of national group purchasing for BIO.
"PR Newswire is committed to increasing the visibility of its biotechnology
members," said Pamela Bartlett, PR Newswire's national market manager for
pharmaceuticals, biotechnology and healthcare. "We have superior public
relations tools such as NEWSdesk, the online news retrieval and tracking
system that provides our clients with quantitative reports on media access to
their news releases. As part of its total communications solution,
PR Newswire offers its members an opportunity to respond to journalists'
requests for expert information through ProfNet. Biotechnology companies can
benefit greatly from using these interactive tools."
As part of its partnership with the healthcare industry, PR Newswire has
allied with Orbis Broadcasting Group to offer a complete range of broadcast
communications services. Orbis, one of the largest producers of video news
releases, satellite media tours and other broadcast services in the United
States, has become an integral part of healthcare public relations programs
for the past 15 years and is the largest producer of health/medicine video
news releases.
BIO, http://www.bio.org , represents biotechnology companies, academic
institutions and state biotechnology centers in 47 states and more than
26 nations that are involved in the research and development of health care,
agricultural, industrial and environmental biotechnology products. Its
BIOPurchasing programs offer advantages to buyers and sellers, strengthening
quality, competitiveness and financial performance. BIOPurchasing is available
exclusively to members of BIO and its participating state affiliate
organizations.
PR Newswire, http://www.prnewswire.com , is the world leader in the
electronic delivery of information directly from companies, institutions and
agencies to the media, financial community and consumers. Forty-five years
after founding the industry, it has a cutting-edge wire, fax, satellite,
e-mail and Internet network, 35 bureaus worldwide, an exclusive partnership
with Canada Newswire and a vast network of international affiliates.
For more information, please contact: Renu K. Aldrich, PR Newswire,
Public Relations Manager, Renu_Aldrich@prnewswire.com; Pamela Bartlett,
PR Newswire, National Market Manager for Pharmaceuticals, Biotechnology and
Healthcare, Pamela_Bartlett@prnewswire.com; or Kaye Kirk, Biotechnology
Industry Organization, kkirk@bio.org
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://www.bio.org
CONTACT:
Renu K. Aldrich, Public Relations Manager,
212-282-1929, or pager, 800-503-2654, or
Renu_Aldrich@prnewswire.com, or Pamela Bartlett, National Market
Manager for Pharmaceuticals, Biotechnology and Healthcare,
800-787-6433, or Pamela_Bartlett@prnewswire.com; or Kaye Kirk of
Biotechnology Industry Organization, 202-857-0244, or
kkirk@bio.org
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