ATLANTA, Sept. 9 /PRNewswire/ -- IMS HEALTH Strategic Technologies today
announced the signing of a three-year contract to provide its sales and
marketing automation solution to Professional Detailing Incorporated (PDI),
one of the largest contract sales force companies in the U.S. The agreement,
valued at approximately $4 million, provides for delivering a customized
contract sales organization (CSO) application to more than 800 users.
Advanced technology will be used to instantly deploy market research and
sales management information to the laptop computers of sales executives and
to the handheld computers of field representatives, facilitating
decision-making and enhancing sales and marketing effectiveness. PDI is based
in Upper Saddle River, NJ, and its clients include several leading
pharmaceutical companies, including Pfizer, Glaxo Wellcome and ASTRA-Merck.
"Information is the lifeblood of our industry," said Steven K. Budd,
executive vice president and chief operating officer of PDI. "The IMS HEALTH
Strategic Technologies solution places the most current data literally in the
hands of our sales teams, enhancing our ability to move market share for our
clients. It's a technology solution that will enhance our organizational
flexibility and improve the speed and reliability of feedback we provide to
our clients."
"We are delighted with the opportunity to work with PDI and demonstrate
how our leading-edge technology products and services can benefit their
customers' sales and marketing productivity with real-time profiling,
targeting, activity reporting, team selling and sample management," said
Ronald Brown, chief executive officer of IMS HEALTH Strategic Technologies.
IMS HEALTH Strategic Technologies is the global leader in pharmaceutical
sales and marketing automation systems, with a customer base of more than
35,000 users worldwide. The company offers sales and marketing applications
which can be integrated with all client-critical databases to provide customer
and business insights.
IMS HEALTH Strategic Technologies is a unit of IMS HEALTH (NYSE: RX), the
world's leading provider of information solutions to the pharmaceutical and
healthcare industries. With more than $1 billion in 1997 revenue, IMS HEALTH
operates in over 90 countries. IMS HEALTH is the largest pharmaceutical
manufacturer information partner, with over 40 years' experience in the
industry. Key products and services integral to customer day-to-day
operations include: market research for prescription and over-the-counter
pharmaceutical products; sales management information to optimize sales force
productivity; technology enabled selling solutions for sales and marketing
decision-making; and technology systems and information services that support
managed care organizations. Additional information is available at
http://www.imshealth.com.
SOURCE IMS HEALTH
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Related links:
http://www.imshealth.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 115785
CONTACT:
Ken Goodgames of IMS HEALTH, 404-841-4898
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