WHOPPERHEADS(TM) Will Be Jamming to Free Tunes
As Part of a Massive Digital Music Giveaway With America Online
MIAMI and DULLES, Va., Sept. 9 /PRNewswire/ -- A massive music giveaway is
about to begin at BURGER KING(R) restaurants across the country -- making it
simple, and easy for fans across the country to get free music. Starting
September 6 through October 3, 2004, or while supplies last, BURGER KING(R)
restaurants and America Online, Inc. are giving away one free music download
with every purchase of a made hot and fresh your way Original WHOPPER(R)
sandwich. And it's double the music with the purchase of an Original DOUBLE
WHOPPER(R), as guests can download two of their favorite songs and enjoy food
and music their way.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"The Original WHOPPER(R) sandwich is the most preferred hamburger in
America," said Russ Klein, Chief Marketing Officer, Burger King Corporation.
"The music being offered is as diverse and varied as our customer base, and we
expect heavy participation both in restaurant and on-line for this promotion.
By offering the Original WHOPPER(R) made to order, just the way guests like it
and their favorite songs, we continue our HAVE IT YOUR WAY(R) philosophy from
our BURGER KING(R) restaurants to their homes."
The free music downloads are available with the purchase of an Original
WHOPPER(R) at any U.S. BURGER KING(R) restaurants. Guests then log on to
http://www.haveityourway.com where they can enter the unique alphanumeric code found
on the Original WHOPPER(R) wrapper to receive a free music download from AOL
Music. The site will offer a catalog of 700,000 songs, through AOL's
partnership with leading music provider MusicNet, so consumers can choose from
a wide range of music including new releases and original tracks from
Sessions@AOL. The redemption codes are valid through October 17, 2004. Guests
with AOL(R) accounts can also log on to the service to access Sessions@AOL,
which features original appearances and exclusive interviews from today's
hottest artists such as LL Cool J and Ashlee Simpson, as well as Broadband
Rocks(TM), AOL Music's weekly concert series featuring live performances by
Usher, Avril Lavigne and more or subscribe to MusicNet@AOL for unlimited
access to songs to stream and download.
"Millions of our members tune in each month to enjoy the benefits of
access to the first-rate original music programming like Sessions@AOL and
Broadband Rocks as well as the chance to subscribe to a complete music
download service like MusicNet@AOL," said Joe Redling, Chief Marketing Officer
at America Online. "We are excited to partner with Burger King Corporation to
give consumers the chance to get a free download with their meal and get a
taste of our leading music offerings for themselves."
A Multi-faceted Marketing Campaign
The HAVE IT YOUR WAY(R) music promotion is supported by a multi-faceted
integrated marketing campaign that includes national broadcast and print
advertising, radio promotions, non-traditional media and event placements, on-
line interaction (http://www.haveityourway.com) and public relations. The
advertising, by Crispin Porter + Bogusky, features three young men, creatively
called "WHOPPERHEADS(R)," in an old 1970's-style van as they search for their
favorite sandwich at a BURGER KING(R) restaurant.
A second campaign, aimed at the African-American audience and created by
UniWorld Group, Inc., revives the look and feel of classic '70s music
commercials in two tongue-in-cheek spots. Additional commercials aimed at the
Hispanic market have also been created by Bromley Communications. And, the
marketing campaign will have a distinct grass roots feel to it, as street
teams are deployed in select local markets to distribute free BURGER KING-
branded CD-ROMs.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 61 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
About America Online, Inc.
America Online, Inc. is a wholly-owned subsidiary of Time Warner Inc.
Based in Dulles, Virginia, America Online is the world's leader in interactive
services, Web brands, Internet technologies and e-commerce services.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.haveityourway.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass, Burger King Corporation,
+1-305-378-7277, or Ann Burkart, America Online, +1-212-652-6316,
or Rachel Lizerbram, America Online, +1-646-805-2039
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