Sentinel III(TM) Player Interface Hardware with SpeedMedia Features Downloadable
Graphics, Sound for Casino Advertisements, Promotions
LAS VEGAS, Sept. 9 /PRNewswire/ -- At the 2005 Global Gaming Expo
September 13-15 at the Las Vegas Convention Center, Aristocrat Technologies,
Inc. (booth #1213) will showcase new additions to its OASIS Casino Management
System promotions and marketing product suite that will help casinos maximize
their advertising, marketing, and player-loyalty promotions in new and
customizable ways.
Continuing its commitment to developing technology for the casino floors of
today and the future, Aristocrat will also showcase the OASIS(TM)
PersonalBanker(R) Advanced Funds Transfer (AFT) solution, already approved by
Gaming Laboratories, Inc (GLI). PersonalBanker(R) AFT allows players to
download promotional credits, convert points to cash, and upload and download
cashable credits to their PersonalBanker(R) account at the gaming machine,
significantly expanding casinos' ability to implement high-impact marketing and
promotions programs.
"This powerful cashless solution gives casinos the flexibility to better
tailor rewards for player loyalty and capitalize on additional promotional
opportunities at the gaming machine level not available before in a single-wire
solution," said Aristocrat Technologies' Vice President-Systems Ron Jeffrey.
"With PersonalBanker(R) AFT, players can convert their loyalty points to cash at
the gaming machine and upload funds from the gaming machine to their
PersonalBanker(R) account and then download funds to other machines for play.
It's exciting technology for operators and players."
Another highlight of Aristocrat's systems display will be the new OASIS(TM)
Sentinel III(TM) player-interface hardware, the next generation of the OASIS(TM)
floor network. An IP/Ethernet-based device, the Sentinel III(TM) features
downloadable multi-media graphics and sound capability and uses a touch screen
interface powered by Aristocrat's newest technology -- SpeedMedia(TM). The
high-resolution visual display allows casinos to advertise player and hotel
promotions at the gaming machine using state-of-the-art technology and a
high-speed delivery system. Visitors to Aristocrat's 8,100 square foot exhibit
will be able to view and try Sentinel III with SpeedMedia on over 150 slot
machines in Aristocrat's booth.
"The player-tracking interface is one of the most visible components of a
gaming machine and the one most used by frequent and loyal players," Jeffrey
said. "We've added a number of high-tech features to Sentinel III that allow
casinos to advertise casino, food and beverage, hotel, spa, and entertainment
messages and promotions to those players using dynamic graphics and a powerful
sound package. This is exciting for gaming operators and casino alike."
Sentinel III with SpeedMedia is just one example of Aristocrat's commitments
to its over 200 casino customers who are using the OASIS Casino Management
System to collect, integrate, analyze, and report information on player and
gaming activity.
"Our G2E display will reflect our promise to deliver the latest product
updates and deploy new user applications that will enable our large OASIS
customer base to truly maximize their revenue stream," Jeffrey said. "When
combining OASIS' familiar and powerful applications with our new marketing and
promotions tools, gaming operators will be able to truly customize programs to
address their particular demographics, competitive situation, and player needs."
Another new feature of Aristocrat's OASIS(TM) system that will be on display
at G2E is BlackBart PRIME(TM) with Multi-Game Analyzer PRIME(TM). This advanced
online accounting system, developed with Aristocrat's PRIME(TM) applications
utilizing the next-generation Microsoft(R).NET development framework, features
Aristocrat's new Multi-Game Analyzer functionality. This functionality allows
casinos to easily manage and monitor multi-game product performance and adjust
the theoretical hold percentage accordingly.
Another G2E highlight will be Aristocrat's OASISv.11.5.2.NV, the first
system to be approved by the Nevada Gaming Control Board for meeting Nevada
Regulation 14, Technical Standards for Gaming Devices and Technical
Standard 3: Integrity of and Proper Accounting for On-Line Slot Systems.
Aristocrat's system meets all of Nevada's requirements and in addition adds
powerful new features and functionality for gaming operators, including OASIS
Multi-Game Analyzer PRIME and a new monitoring and diagnostics tool, OASIS(TM)
WatchDog(TM).
About Aristocrat Technologies, Inc.
Las Vegas-based Aristocrat Technologies, Inc. designs and markets gaming
machines, the OASIS(TM) casino management system, progressive systems, and
progressive jackpot meters. Aristocrat Technologies is a subsidiary of global
gaming company Aristocrat Leisure Limited, which is listed on the Australian
Stock Exchange (ASX: ALL). For more information, please visit the Company's
website at http://www.aristocratgaming.com or contact Laura Olson at
702-270-1475.
About Aristocrat's OASIS(TM) Casino Management System
Aristocrat is the global leader in gaming systems. There are more gaming
establishments and machines monitored by Aristocrat systems, including
OASIS(TM), than any other. Aristocrat's OASIS(TM) Casino Management System
utilizes the popular Windows operating platform and advanced electronic
monitoring equipment to collect, integrate, analyze and report information on
player and gaming activity. OASIS(TM) enables operators to link their revenue
centers together, including casino, hotel, food and beverage and other gaming
areas.
About the Global Gaming Expo
Global Gaming Expo (G2E) is the international gaming trade show and
conference "by the industry and for the industry." Organized by the American
Gaming Association and Reed Exhibitions, G2E made its debut in fall 2001,
defining itself as the pre-eminent show for the gaming-entertainment industry.
G2E's portfolio of global gaming events includes Casino Design and Racino. For
more information and to register for the show, please visit
http://www.globalgamingexpo.com.
SOURCE Aristocrat Technologies, Inc.
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Related links:
http://www.globalgamingexpo.com
http://www.aristocratgaming.com
CONTACT:
Laura Olson of Aristocrat Technologies, Inc.,
+1-702-270-1475, or fax, +1-702-270-1585,
lolson@aristocrat-inc.com
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