KFC Unveils Plans to Temporarily Relocate Original Recipe and Modernize
Security for the Brand's Iconic Blend of 11 Herbs and Spices as it Launches
New Original Recipe Chicken Strips
LOUISVILLE, Ky., Sept. 9 /PRNewswire/ -- The secret's out. Or, at least
it will be later today. After being locked in a safe for 68 years, Colonel
Harland Sanders' handwritten Original Recipe(R) will temporarily be
relocated to a secret-secure location as KFC modernizes the safekeeping of
one of America's top corporate trade secrets.
The move comes as KFC launches its Original Recipe Boneless Chicken
Strips, the first-ever line extension carrying the flavor of Sanders'
secret blend of 11 herbs and spices.
"With our Original Recipe Strips, KFC is putting a first-ever modern
twist on our historic Original Recipe," KFC President Roger Eaton
explained. "The addition of these new boneless strips to our menu will
greatly complement the Colonel's signature Original Recipe fried chicken in
a form that fits consumers' on-the-go lifestyle."
As a long-standing cornerstone of the world's most popular chicken
restaurant chain, Sanders' Original Recipe ranks among America's most
valuable trade secrets.
"The concept of having a secret recipe is priceless and it provides KFC
with a meaningful point of difference and a competitive advantage," said
Ron Paul, president of Technomics.
Today's Historic Relocation
For the first time in 68 years, KFC is moving the Colonel's most prized
possession. To help keep its most valuable asset safe, KFC has hired
national corporate security expert and former New York City Police
Detective Bo Dietl to consult on its security modernization project and
oversee the temporary relocation of Sanders' Original Recipe.
"My first security recommendation to keep this high-value asset safe is
to move it to a top-secret, secure location until new corporate security
upgrades are in place," said Dietl.
With the help of the Louisville Metro Police Department and Brink's,
Incorporated, an armored car and a locked briefcase handcuffed to Mr.
Dietl, the Original Recipe will be transported from KFC corporate
headquarters to an undisclosed location for safekeeping while Dietl's
recommended security upgrades are evaluated.
Original Recipe for Safekeeping
It takes many moving parts to keep the secret Original Recipe under
wraps. Only two KFC executives know the finger-lickin' recipe of 11 herbs
and spices. A third executive knows the combination to the safe where the
handwritten recipe resides. Less than a handful of KFC employees know the
identities of the three executives, who are not allowed to travel together
on the same plane or in the same car for security reasons.
The specific details of the secret recipe of herbs and spices are
shrouded in secrecy, even among the suppliers who produce and blend it.
Multiple suppliers are involved in the process, bound by strict secrecy
agreements, and none of the individual suppliers know the entire formula.
To further safeguard the secret recipe, KFC does not identify the suppliers
involved in producing and blending the recipe.
Successful Secret
Colonel Harland Sanders created the now-famous Original Recipe in 1940,
and it hasn't changed since. While Sanders' Original Recipe fried chicken
is a mainstay of the KFC menu, the world's most popular chicken restaurant
chain is also giving the Original Recipe a modern makeover, by introducing
Original Recipe Strips. The new product combines the home-style taste that
America knows and loves with the innovation of KFC's popular boneless
chicken strips.
KFC Can Protect Your Secrets Too
The same company that has kept the Colonel's Original Recipe a secret
for decades will now keep your secret safe! To celebrate the introduction
of Original Recipe Strips and the Colonel's closely guarded secret, we
encourage you to share your secret for safekeeping. Submit your secret to
our all-new, high-tech virtual "Secret Safe" at
http://www.kfc.com/secretsafe.
For more information or to find your nearest KFC location, please visit
http://www.KFC.com.
B-Roll Video Feed Information:
VIA SATELLITE, C-BAND FEED:
Tuesday, September 9, 2008
1:15 PM ET - 1:30 PM ET - Satellite Galaxy 25 (C), Transponder 09;
Audio at 6.2 and 6.8;
Downlink Freq: 3880 (V)
3:30 PM ET - 3:45 PM ET - Satellite Galaxy 25 (C), Transponder 09;
Audio at 6.2 and 6.8;
Downlink Freq: 3880 (V)
Wednesday, September 10, 2008 4:15 AM ET - 4:30 AM ET - Satellite
Galaxy 25 (C), Transponder 09; Audio at 6.2 and 6.8;
Downlink Freq: 3880 (V)
ON PATHFIRE DMG NEWS SYSTEM BEGINNING TUESDAY, SEPTEMBER 9, 2008
Story Number AKAM0705; Slug: "Moving KFC Secret Recipe" Go to the following link for step-by-step instructions to download
content: http://www.akamediainc.com/Alerts/Pathfire.htm
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe(R), Extra
Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ
Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC
outlets in more than 80 countries and territories around the world, serving
some 12 million customers each day. KFC Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM.)
SOURCE KFC
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Related links:
http://www.KFC.com
CONTACT:
Laurie Schalow of KFC, +1-502-874-8100,
laurie.schalow@kfc.com; or Mary Massey, +1-312-988-2317,
mmassey@webershandwick.com, for KFC
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