Author draws on his unique experiences in more than 80 countries to impart
lessons not taught in business schools
WASHINGTON, Sept. 9 /PRNewswire/ -- International business authority
Ron Cruse has published Lies, Bribes and Peril: Lessons for the Real
Challenges of International Business, the quintessential guide to success
in the global marketplace. Cruse has built three multi-million dollar
companies over a career spanning three decades in virtually every headline
grabbing hot spot in the world.
Kirkus Discoveries called the book "engaging," "informative," and
"intriguing." Kirkus confirmed the book's broad appeal by also stating that
Cruse's experiences, "will especially interest those involved in politics,
business or international relations." The review continued to say, "the
author's instructions will aid anyone attempting to interact with other
cultures."
From Russia to Zimbabwe, from Pakistan to Nigeria, and from Germany to
Afghanistan, Cruse relates stories of his dealings with an unusual cast of
characters -- a gentle Sudanese, a Harvard-educated Saudi, a Masai guide,
an Indonesian shopkeeper, a Kazak official, an Iraqi driver, and many more
-- in a way that entertains as well as informs. His fast-paced,
enthusiastic style colorfully illustrates how culture affects perceptions,
actions, thinking, communication, legal frameworks, and even personal
security when doing business globally. In addition, the book demonstrates
how doing business across political borders and cultural divides can
transform even ordinary events into bizarre challenges that must be
carefully navigated to ensure success.
"This book is a must-read for anyone looking to succeed in business
outside the United States," says James Danko, the Helen and William O'Toole
Dean at the Villanova School of Business. "Ron Cruse offers critical
insights into the fact that there's more to succeeding in global business
than just numbers."
Lies, Bribes and Peril: Lessons for the Real Challenges of
International Business, is available at http://www.liesbribesandperil.com
and can also be purchased at Amazon.com and Barnes and Noble.
About the Author:
Born and raised in Oklahoma, Ron Cruse has traveled nearly 2 million
miles throughout a career that mirrors the rise of the global marketplace.
In 1986, he founded his first company, Matrix, which fostered business
relationships in countries like India, Somalia, Nigeria, and Indonesia
before landing at #81 on Inc. Magazine's list of the fastest growing
American companies in 1991.
In 1992, Cruse built one of the very first U.S.-Russian joint venture
companies. Having been immersed in every major U.S. Government activity in
the former Soviet republics -- from weapons dismantlement, to nuclear
reactor modernization, to refugee assistance during the Chechen conflict --
Cruses' life became a swirl of CIA, KGB, and underworld intrigue.
In 2001, Cruse founded his third entrepreneurial venture, Logenix
International, Inc., which has assisted in the rebuilding of Afghanistan,
the reconstruction of Iraq, and is an integral facilitator supporting
health and humanitarian assistance efforts across Africa and Asia. Profiled
in Forbes Magazine, Financial Times, and in industry magazines such as
Logistics Today, Cruse and his new company continue to be involved in world
headline making events.
Cruse's career journey -- along with the realization that the
down-in-the-trenches, practical training necessary to navigate the real
world of international commerce was not to be found in any college
curriculum -- serves as the inspiration for the book, Lies, Bribes and
Peril: Lessons for the Real Challenges of International Business.
Contact:
Christopher Harvin
Vice President
Levick Strategic Communications
Tel: 202.973.1326
Email: charvin@levick.com
Website: http://www.liesbribesandperil.com
SOURCE Logenix International, Inc.
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Related links:
http://www.liesbribesandperil.com
CONTACT:
Christopher Harvin, Vice President of Levick
Strategic Communications, +1-202-973-1326, charvin@levick.com
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