Wireless Application Manager Also Extends to the Enterprise, Allowing IT
Managers to Rapidly Manage and Deliver Mobilized Content and Applications
Without Costly Capital Investments
SEATTLE, Sept. 10 /PRNewswire/ -- ViAir, Inc., a mobile applications
management and services delivery platform provider for wireless carriers,
today announced Wireless Application Manager(TM), the first fully integrated
carrier-grade infrastructure that allows wireless carriers to efficiently
deliver and manage differentiated wireless Web content and applications.
Wireless Application Manager gives carriers complete control of the mobile
Internet, allowing them to quickly and easily create unique revenue-generating
packages of content and applications for target end-user segments. The
product fully integrates with a carrier's billing and provisioning systems and
offers an extensive set of usage, analysis and reporting tools, giving them a
clear picture of subscriber usage patterns. For the first time, carriers will
be able to differentiate their services from the competition by creating new
feature packages based on a clear understanding of subscriber usage, without
having to rely on third party aggregators.
In addition, carriers can extend the functionality of Wireless Application
Manager to their enterprise accounts, allowing enterprise IT managers to
rapidly deliver, manage, and securely control access to mobilized content and
applications, including ViAir's proven WirelessInbox service. Wireless
Application Manager gives the enterprise complete control of the mobile device
start deck without investing in new IT infrastructure or professional
services.
"Carriers today are struggling to understand what their most prized
customers want from the wireless Web and how to create differentiation from
their competitors," said Don Longueuil, wireless analyst, Cahners In-Stat.
"Wireless Application Manager provides carriers with the tools to overcome
these challenges, making one particular carrier standout among the rest."
"We are committed to delivering compelling applications that drive
adoption and provide the necessary infrastructure for carriers to bring these
and other services to their wireless Web users in a timely manner," said
Bruce Chatterley, CEO, ViAir. "By allowing carriers to rapidly deliver
packages of content and applications that can be made as unique as the
subscribers themselves, Wireless Application Manager is revolutionizing how
carriers bring services to market."
The Key to Differentiation
Unlike any other solution available today, Wireless Application Manager
gives carriers complete control of their subscribers' mobile Internet
experience. It provides them with the tools to quickly and easily create
rich, unlimited packages of content and applications for different customer
segments or wireless devices. Using these tools carriers can significantly
reduce their time to market and respond quickly to new revenue generating
opportunities. Key features and benefits of Wireless Application Manager
include:
-- Create and rapidly deploy an unlimited number of mobile Internet
packages. Monetize unique end-user segments by developing different Classes
of Service, each with its own links, folders, content applications and levels
of customization, as well as feature packages and language options.
-- Turn analysis into action. Wireless Application Manager's Decision
Support System provides comprehensive, detailed reports on user activity,
including most frequently bookmarked and requested sites, most common searched
strings, as well as segmented reports by Class of Service, time intervals or
enterprise.
-- Give subscribers the ability to personalize their mobile Internet
experience. Allow subscribers to add, edit, delete and reposition folders and
links, and bookmark their favorite mobile Internet sites from the desktop or
wireless device.
-- Invest in a solid foundation. Wireless Application Manager is built on
the industry standard Java 2 Enterprise Edition platform and is deployed on
BEA WebLogic application servers running on Sun Solaris operating system and
using Oracle databases.
Wireless Application Manager provides carriers with the tools to get to
market quickly, increase penetration and retention, maximize their return on
investment and create new revenue opportunities.
Extend Wireless Application Manager to Securely Mobilize the Enterprise
Wireless carriers can easily extend the powerful functionality of Wireless
Application Manager to enterprise accounts. Now carriers can help enterprise
IT managers solve the problem of mass employee mobilization, management and
ongoing administration. Using Wireless Application Manager's Enterprise
Administration module, IT managers can easily manage and securely control
access to mobilized content and applications, by the individual,
departmentally or company-wide. As a result, the enterprise can more easily
reap the total cost of ownership advantages derived from mobilizing their
workforce, utilizing tools extended directly from a wireless carrier.
"Wireless Application Manager delivers the industry's first
carrier-focused solution that addresses the pervasive problem that enterprise
IT managers face-rapidly delivering and administering mobilized content and
applications to a distributed work force," added Chatterley.
Pricing and Availability
Wireless Application Manager is available immediately to carriers
worldwide. Wireless Application Manager is a licensed product that includes
an upfront license fee and annual per subscriber fee. ViAir will demonstrate
Wireless Application Manager and WirelessInbox 3.0 September 12 and 13 at PCIA
GlobalXChange 2001 at the Los Angeles Convention Center, booth #1306.
About ViAir, Inc.
ViAir, Inc. is a mobile applications management and services delivery
platform provider for wireless carriers. The company's carrier-grade
applications and infrastructure are revolutionizing the way carriers deliver
applications and information to their subscribers. ViAir's proven technology
deployed by major carriers such as Nextel Communications, Inc., Rogers AT&T
Wireless and TELUS Mobility, is driving adoption and daily usage of the
wireless Web today. ViAir is based in Seattle with European headquarters near
London. The privately held company was founded in February of 2000. For more
information on ViAir, go to http://www.viair.com, email info@viair.com, or call
1-866-44-VIAIR or 206-428-4100.
NOTE: ViAir, WirelessInbox and Wireless Application Manager are
trademarks of ViAir Inc., all rights reserved. All other trademarks are the
property of their respective owners.
CONTACT: Joanne Petitto of DDB Worldwide Communications,
+1-206-223-6423, or joanne.petitto@sea.ddb.com, for ViAir, Inc.; or
Rebecca Gelinas of ViAir, Inc., +1-206-428-4276, or rebeccag@viair.com.
SOURCE ViAir, Inc.
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Related links:
http://www.viair.com
CONTACT:
Joanne Petitto of DDB Worldwide
Communications, +1-206-223-6423, or joanne.petitto@sea.ddb.com,
for ViAir, Inc.; or Rebecca Gelinas of ViAir, Inc.,
+1-206-428-4276, or rebeccag@viair.com
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