- Freestyle Audio Customers to Enjoy Longer Battery Life and Direct
Sunlight Display Capabilities with mirasol Displays -
SAN FRANCISCO, Sept. 10 /PRNewswire-FirstCall/ -- Qualcomm MEMS
Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated
(Nasdaq: QCOM), and Freestyle Audio, today at the CTIA WIRELESS I.T. &
Entertainment conference revealed the design specifications for a limited
edition waterproof MP3 player featuring a color mirasol(TM) display.
The Freestyle Audio Soundwave(TM) Ltd. Edition with mirasol display
(model number FA300) will include a 0.9-inch color mirasol display, giving
consumers a premium portable, waterproof music option for active, outdoor
use. In addition to the inclusion of the mirasol display, the FA300 will
have added Bluetooth(R) capabilities. Measuring just 3 inches in length,
the compact size of this sleek, lightweight unit makes it ideal for
athletes in outdoor environments. Additionally, the product will include a
functional display button bearing Qualcomm MEMS Technologies' notable
butterfly logo, reminding consumers of the nature-based genesis of the
mirasol display. The phenomenon that makes a butterfly's wings shimmer is
the same process used in Qualcomm's mirasol displays to create color. The
screen relies upon thin films that reflect back color from incident white
light to create crisp, bright images.
"Freestyle Audio developed its first waterproof MP3 player to address a
fundamental need of outdoor sports enthusiasts," said Lance Fried, founder
and chairman of Freestyle Audio. "The inclusion of mirasol displays shows
our commitment to finding innovative solutions to further enhance the
active lifestyle and outdoor experience. Low power consumption and direct
sunlight visibility will remain important product attributes for this
growing enthusiast market."
"This is a very important milestone for us as we begin to move color
mirasol displays into the market for the first time," said Jim Cathey, vice
president of business development for Qualcomm MEMS Technologies.
"Freestyle Audio was an obvious choice for us in the commercialization of
Qualcomm's color mirasol displays in the U.S. market because their
customers will benefit almost immediately from the mirasol display's core
value propositions."
Qualcomm's mirasol displays constitute a technology breakthrough that
promises substantial performance benefits over competing display
technologies. Based on a reflective technology called interferometric
modulation (IMOD), mirasol displays harness ambient light and require no
backlighting, thereby consuming significantly less power.
The Freestyle Audio Soundwave FA300 MP3 player will be on display
September 10-12 in Qualcomm's exhibit at CTIA WIRELESS I.T. &
Entertainment: Moscone West, Level 1, Booth 435.
About Freestyle Audio
Freestyle Audio is the leading provider of action sports audio
technology for use in water, snow and other extreme environments not
friendly for consumer electronics. Freestyle Audio waterproof and
shockproof MP3 players allow all athletes to significantly enhance their
action sports experience and truly live up to the company's tagline "take
your music there." For more information, please visit
http://www.freestyleaudio.com.
About Qualcomm MEMS Technologies, Inc.
Qualcomm MEMS Technologies, Inc. has developed the industry's first
MEMS display for mobile devices -- a true technological innovation that
offers low power consumption and superb viewing quality in a wide range of
environmental conditions, including bright sunlight. The display works by
reflecting light so that specific wavelengths interfere with each other to
create color. The phenomenon that makes a butterfly's wings shimmer is the
same process used in Qualcomm's mirasol displays. Qualcomm MEMS
Technologies, Inc. supports Qualcomm's overall strategy of increasing the
capabilities of mobile devices while minimizing power consumption. Qualcomm
MEMS Technologies, Inc. is headquartered in San Diego, Calif., with offices
in San Jose, Calif. and Hsinchu, Taiwan.
About Qualcomm
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is
a 2008 FORTUNE 500(R) company. For more information, please visit
http://www.qualcomm.com.
mirasol is a trademark of Qualcomm MEMS Technologies, Inc. Freestyle
Audio and Freestyle Audio Soundwave are trademarks of Freestyle Audio LLC.
The Bluetooth word mark is a registered trademark of Bluetooth SIG, Inc.
and is used under license. All other trademarks are the property of their
respective owners.
Qualcomm Contacts:
Cheryl Goodman Schwarzman
Qualcomm MEMS Technologies, Inc.
Phone: 1-858-651-6276
Email: contactqmt@qualcomm.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
Freestyle Audio Contact:
Lance Fried
Phone: 1-858-458-0730
Email: lancef@freestyleaudio.com
SOURCE Qualcomm Incorporated
 back to top
Related links:
http://www.qualcomm.com
http://www.freestyleaudio.com
CONTACT:
Cheryl Goodman Schwarzman of Qualcomm MEMS
Technologies, Inc., +1-858-651-6276, contactqmt@qualcomm.com; or
Emily Kilpatrick, Corporate Communications, +1-858-845-5959,
corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, both of Qualcomm; or Lance
Fried of Freestyle Audio, +1-858-458-0730,
lancef@freestyleaudio.com
|
