- Agreement Marks Second Color mirasol-Enabled Design for U.S. Market -
SAN FRANCISCO, Sept. 10 /PRNewswire-FirstCall/ -- Qualcomm MEMS
Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated
(Nasdaq: QCOM), today announced that Skullcandy, a developer of core audio
products, will incorporate color mirasol(TM) displays into future MFM Pro
headphones with an integrated music player.
The agreement with Skullcandy marks the second mobile music device to
incorporate color mirasol displays aimed at the highly competitive U.S.
market. Portable music device users geared toward the action sports market
will benefit immediately from the mirasol display's low power usage and
great clarity in bright environments. A true technological innovation,
Qualcomm's mirasol display works by reflecting light so that specific
wavelengths interfere with each other to create color. The phenomenon that
makes a butterfly's wings shimmer is the same process used in Qualcomm's
mirasol displays.
"Skullcandy has been a unique venture since day one, as we've built the
brand on our ability to provide our customers with unique products that fit
their lifestyle and needs," said Rick Alden, chief executive officer and
founder of Skullcandy. "Our unique product design, coupled with Qualcomm's
low power mirasol display, greatly enhances sports-related mobile
entertainment and will give our customers long battery life and the ability
to see their content nearly anywhere."
Skullcandy specializes in creating customized consumer experiences
through unique product form factors. Its music players are not just
designed for "in-your-pocket" portability. Products with the Skullcandy
label often come in the form of headphones or a wristwatch with built-in
music playback/record capabilities. Skullcandy produces sports-oriented
headphones, ear buds, hands-free devices, audio backpacks and portable
music players.
"With the addition of Skullcandy, we are looking to expand our presence
in the U.S. market and move mirasol displays into the hands of more
consumers," said Jim Cathey, vice president of business development for
Qualcomm MEMS Technologies. "This collaboration is yet another proof point
of the demand we are seeing for energy-efficient displays in the handset
and portable consumer device space. With the power savings of mirasol
displays, we are telling companies like Skullcandy to leave the task of
power allocation to us so they can continue to design inventive products
based on their customers' expectations."
The MFM Pro headphone will be on display September 10-12 in Qualcomm's
exhibit at CTIA WIRELESS I.T. & Entertainment: Moscone West, Level 1, Booth
435. To learn more about mirasol displays, visit
http://www.mirasoldisplays.com.
About Skullcandy
Skullcandy designs headphones, MP3 player watches, audio accessories
and other audio-enabled lifestyle products, such as backpacks with built-in
speakers and iPod(TM) controls. Skullcandy also collaborates with select
brands to integrate its audio technology into products from snow helmets to
outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide
through top retailers, specialty outlets and online at
http://www.skullcandy.com. Skullcandy is based in Park City, Utah.
About Qualcomm MEMS Technologies, Inc.
Qualcomm MEMS Technologies, Inc. has developed the industry's first
MEMS display for mobile devices -- a true technological innovation that
offers low power consumption and superb viewing quality in a wide range of
environmental conditions, including bright sunlight. The display works by
reflecting light so that specific wavelengths interfere with each other to
create color. The phenomenon that makes a butterfly's wings shimmer is the
same process used in Qualcomm's mirasol displays. Qualcomm MEMS
Technologies, Inc. supports Qualcomm's overall strategy of increasing the
capabilities of mobile devices while minimizing power consumption. Qualcomm
MEMS Technologies, Inc. is headquartered in San Diego, Calif., with offices
in San Jose, Calif. and Hsinchu, Taiwan.
About Qualcomm
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is
a 2008 FORTUNE 500(R) company. For more information, please visit
http://www.qualcomm.com.
mirasol is a trademark of Qualcomm MEMS Technologies, Inc. All other
trademarks are the property of their respective owners.
Qualcomm Contacts:
Cheryl Goodman Schwarzman
Qualcomm MEMS Technologies, Inc.
Phone: 1-858-651-6276
Email: qmtpr@qualcomm.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
Skullcandy Contact:
Jessica Gross
BLASToutdoors
Phone: 1-415-489-2012, ext. 202
jessica@blastoutdoors.com
SOURCE Qualcomm Incorporated
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Related links:
http://www.qualcomm.com
http://www.mirasoldisplays.com http://www.skullcandy.com
CONTACT:
Cheryl Goodman Schwarzman, Qualcomm MEMS
Technologies, Inc., +1-858-651-6276, qmtpr@qualcomm.com, or Emily
Kilpatrick, Corporate Communications, +1-858-845-5959,
corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, all of Qualcomm Incorporated;
or Skullcandy Contact, Jessica Gross of BLASToutdoors,
+1-415-489-2012, ext. 202, jessica@blastoutdoors.com, for
Skullcandy
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